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SD Association Promises 312 MB/s Speeds With New UHS-II Specification

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SD gives consumers data transfer speeds that exceed even the most demanding high-def recording needs today with an important leap in SD bus-interface speeds up to 312 Megabytes per second with its new UHS-II bus-interface specification. These extraordinary transfer speeds give manufacturers the flexibility to develop new features and markets for mobile phones and other consumer electronics strengthened by the world-leading memory card standard.

"UHS-II increases SD performance and value and delivers immediate impact on manufacturer innovation and consumer creativity," said Norm Frentz, chairman of the SD Association. "We've tripled bus-interface speeds from last year's UHS-I development, and we plan to double UHS-II speeds in the future."

Fast and reliable, the new SD 4.00 specification available to members this quarter turns SD memory cards into high-performing storage systems and consumers' video and still cameras into professional-level equipment. Tripled bus-interface speeds give manufacturers more flexible design options, including low voltage and low power consumption, for large and small SD devices without compromising data transfer rates.  Consumers will be able to increase the power and possibility of their mobile phone at home and work, recording high-definition video directly onto their UHS-II memory card and backing up data. Well-known SD benefits are heightened with UHS bus interface, providing faster continuous shooting speed for digital still cameras and higher resolution movie recordings in video cameras, including 3D HD. Since it is fully backwards compatible, devices supporting UHS bus interface will accept the billions of existing SD memory cards in the market today.

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OWC Announces Aura Pro Express SSD For MacBook Air

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Other World Computing announced today its new Mercury Aura Pro Express Solid State Drive (SSD) line is the first high performance SSD available on the market for pre-ordering for all 2010 Apple MacBook Air models. This announcement establishes OWC as the most comprehensive U.S. manufacturer of industry leading SandForce® processor based SSDs available today with OWC Mercury Pro brand SSD models available for nearly every Mac and PC produced over the past decade.

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The OWC Mercury Aura Pro Express offers owners of and those interested in the 2010 MacBook Air models a SSD upgrade path that delivers higher performance, functionality, and reliability. With peak data rates of 275MB/s, the Mercury Aura Pro Express offers 22% higher speed than factory installed SSDs. The OWC Mercury Aura Pro Express is available in three sizes -180GB, 240GB, and 360GB – for more upgrade choices and nearly 3X higher data storage/backup capacity than factory SSD options when compared to 11.1″ model factory options up to 128GB and 13″ model factory options up to only 256GB.

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OWC Announces Mercury Aura Pro 1.8-inch Solid State Drives

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Other World Computing (OWC), a leading zero emissions Mac® and PC technology company, announced today its new Mercury Aura™ Pro 1.8" Solid State Drive (SSD) line as the first and fastest SandForce® processor based SSD available for netbooks, subnotebook, and other computers that utilize an internal 1.8" sized SATA drive. This announcement establishes OWC as the most comprehensive U.S. manufacturer of industry leading SandForce processor based SSDs available today with OWC Mercury Pro brand SSD models available for nearly every Mac and PC produced over the past decade.

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With peak data rates of 275MB/s, the OWC Mercury Aura Pro 1.8" offers netbook, subnotebook, and users of other computers that utilize an internal 1.8" sized SATA drive the fastest internal drive performance available today. Plus, with five models to choose from – 40GB, 60GB, 120GB, 240GB, and 480GB - the OWC Mercury Aura Pro 1.8" provides up to 16X the storage capacity compared to factory installed hard drives.

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Kingston Announces SDHC UHS-I UltimateXX Memory Cards

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kingston 32gb kingston sdhc uhs-1 ultimatexx.jpgKingston Digital, Inc. today announced the SDHC UHS-I UltimateXX memory cards. The highest speed class available today, the UltimateXX meets standards set by the Secure Digital Association for next-level performance in SD card technology.

Shipping later this month, Kingston’s UltimateXX memory cards are ideal for the serious photographer or videographer. Photographers will appreciate the ability to easily capture sequential shots that were once a challenge due to the speed limitations of memory. The UltimateXX also makes it easy to capture HD video. The performance of SDHC UHS-I memory card is optimized when paired with a UHS-I device, although the card is backwards compatible with Class 4, 6 and 10 equipment.

“Kingston is pleased to be one of the first manufacturers to offer SDHC UHS-I memory cards to our customers,” said Mike Kuppinger, Flash card product manager, Kingston®. “Being a member of the SD Association enhances our ability to bring new technology to market. As the devices that support SDHC UHS-I become prevalent, our UltimateXX cards are at the ready.”

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Lexar Introduces 32GB Class 10 microSDHC Memory Card

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lexar 32gb class 10 microsdhc memory card.jpgLexar Media, a leading global provider of memory products for digital media, today introduced the 32GB Class 10 Lexar High-Speed Mobile microSDHC card. The 32GB Class 10 microSDHC card guarantees a minimum sustained write speed of 10MB per second and a read speed up to 20MB per second, allowing users to quickly load files onto the card and transfer them between mobile phone and computer, and maximize their on-the-go mobile lifestyles. The 32GB Lexar High-Speed Mobile microSDHC card is part of a performance kit that includes a USB reader and mediamove for Lexar Media sideload software for easy and quick file management.

“We’ve seen a steady rise in the sophistication of smart and mobile phones, and usage trends show a convergence between communication and entertainment,” said Jim Chan, product marketing manager, Lexar Media. “Today’s users rely on their mobile devices, beyond talk and email, for capturing live moments and downloading their favorite content – whether it’s photos, music, or HD video – and they want the flexibility to store and share them on demand. It is with this knowledge that we’ve developed this convenient, all-in-one solution to enable users to not only capture moments and download content, but also to move these to a computer or social media sites easily.”

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Lexar Introduces Echo MX And ZX Backup Drives

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lexar echo zx.jpgLexar Media, a leading global provider of memory products for digital media, today announced the innovative Echo MX and ZX backup drives, designed to automatically protect essential files for on-the-go netbook and notebook users. The Echo MX and ZX take mobile data backup to the next level with high-performance read/write speeds and no-touch backup software; additionally, the Echo ZX offers a low-profile design and the Echo MX includes an easy-to-read, always-on capacity meter.

“We continue to observe mobile notebook users seeking added assurance from backup utility tools that protect their files, but they don’t want to deal with extra wires and bulky peripheral appliances,” said Jyh Chau, senior product marketing manager, Lexar Media.  “In response, Lexar has built upon the popular, unique Echo ZE and SE backup drives by adding features like an always-visible capacity meter on the Echo MX and a high-performance speed rating on the Echo ZX. The drives will also continue to offer the encryption and continuous backup in a USB format that consumers favored in the previous Echo line.”

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Micron Introduces Faster, Higher Capacity RealSSD Solid State Drives

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Micron Technology, Inc. today unveiled a new portfolio of the industry's most advanced RealSSD solid-state drives (SSDs) for the fast growing flash-based notebook market. A new breed of notebooks are entering the market that have lightweight construction, snappier system responsiveness and a longer lasting battery--all made possible because of the innovations in flash-based storage products.

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The new portfolio is the first SSD product line to incorporate Micron's 25-nanometer (nm) NAND flash technology, creating a broad portfolio of capacities ranging from 64-gigabyte (GB) to 512GB. The drives will be available in 1.8-inch and 2.5-inch form factors. As with its predecessor, the product line also supports the SATA 6Gb/s interface, which opens up the data path between the host processor and the SSD delivering improved overall system responsiveness including faster boot times and speedier application loads.

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Transcend Unveils JetFlash 700 USB 3.0 Flash Drive

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Transcend Information, Inc. today announced the addition of the new JetFlash 700 USB flash drive to its USB 3.0 product portfolio. The new JetFlash 700 has a sturdy, smooth exterior and offers lightning-fast data transfer rates, making it a perfect entry-level USB 3.0 peripheral for users who demand stylish aesthetics with leading technology.

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The SuperSpeed USB 3.0 specification boasts optimized interface speeds up to 10X faster than the Hi-Speed USB 2.0 specification. Transcend’s JetFlash 700 USB flash drive takes advantage of this next-generation USB 3.0 and delivers blazing fast data transfer rates of up to 69MB/s—nearly twice the read speed, and provides much quicker and easier access to rich digital content.

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Lexar Introduces First 128GB Professional SDXC Memory Card

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lexar professional 128gb sdxc memory card.jpgLexar Media, a leading global provider of memory products for digital media, today announced new Lexar Professional Secure Digital Extended Capacity (SDXC)  memory cards. The new high-capacity Lexar Professional 133x SDXC cards enable the capture, storage, and transfer of extended lengths of 1080p high-definition (HD) video and continuous, rapid-fire image capture in a single, high-performance solution. The Lexar Professional 133x SDXC card is the first available in a 128GB capacity, and is also offered in a 64GB capacity. Both cards are speed rated at 133x, providing a minimum guaranteed transfer speed of 20MB per second, and feature a Class 10 speed designation.

“The professional photography industry is at a point where digital photo- and video-capture methods are converging, meaning that professional shooters need a memory solution with the versatility and reliability to safely store both photos and videos,” said Pachi Chen-Wong, senior product marketing manager, Lexar Media. “The 64GB and 128GB Lexar Professional 133x SDXC cards combine high-speed performance with large capacities to offer solutions for professionals who shoot large volumes of high-resolution images and HD video.”

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Intel Announces Ultra-Small SSD 310 Series

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Intel Corporation announced today the Intel SSD 310 Series, an ultra-small solid-state drive that delivers Intel X25-class award-winning SSD performance, but in one-eighth the size. Measuring 51mm-by-30mm and only 5mm thick, the Intel SSD 310 is a fast, ultra-compact SSD that brings flexibility, ruggedness and scalability to innovative form factors and devices. It can enable highly responsive dual-drive notebooks, innovative single-drive tablets and low-power, rugged embedded industrial or military applications. When paired with a high-capacity hard disk drive (HDD) in a dual-drive system, the Intel SSD 310 can improve overall PC system performance by up to 60 percent.

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A solid-state drive uses no moving parts, and thus is more durable and reliable than a mechanical HDD, while using less power and providing better system responsiveness. The Intel SSD 310 Series contains 34 nanometer (nm) Intel NAND flash memory and is available in an m-SATA form factor in 40 gigabyte (GB) and 80GB capacities.

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