ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched a new USB 3.0 flash drive, the S107. The S107 offers a new approach to shock-resistant designs and SuperSpeed USB 3.0 interfaces, with a sporty outlook and dynamic design to satisfy the needs of active consumers who want to express their own personal style.

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Targeting the modern crowd with an on-the-go and mobile lifestyle, the S107 combines a sporty modern look with military grade shockproof and water-resistant construction. The S107 drive exterior is constructed of a unique silicone rubber, providing excellent reliability, making it ideal for traveling and excursions. Users need not worry about data loss from accidental drops or spills, which can cause irreparable damage in conventional storage devices.

In performance terms, the S107 utilizes the new generation USB 3.0 transfer interface, achieving read speeds of up to 100MB/s. Compared to a standard USB 2.0 device, back up of data files is three times faster, with enhanced performance significantly reducing transmission time by 70%.

The S107 comes in an outstanding curved arc design and vibrant colors to allow users’ to pursue their personal tastes in sporty fashion. It also combines practical design features, such as a convenient slot at the back of the drive for holding the cap when the drive is in use. The drive is available in two color schemes- scarlet red and wild blue. Initial capacities available will be 8GB, 16GB, and 32GB.

Additionally, purchasers of ADATA USB drives are eligible for free download of the latest Norton Internet Security 2012 antivirus software (60 day trial), utility backup software UFDtoGo and enjoy demonstrates an elegance and charm of modern technology.