For the last few months, Toshiba has been giving away five free HD DVD movies with each player purchased. The Blu-ray Disc Association is finally responding with their own promotion. People purchasing a Blu-ray player (including the PS3) between July 1st and September 30th will be able to get five free movies by mail.


Once the promotion starts, you'll be able to get complete details at BluraySavings.com. If you can't wait that long, a copy of the ad, as well as a list of available titles, can be found here.