Three weeks into its aggressivespring retail and marketing campaigns, the North American HD DVDPromotional Group today announced HD DVD is significantly ahead in thededicated consumer electronics player market with 60% of all highdefinition set-top players sold. At the same time, high definition moviesales for HD DVD reached an all time high for the month of May, exceeding75,000 movies the last week of May alone.While these numbers are impressive, its going to be interesting to see what happens when Blu-ray backers respond with their own price cuts. If you'd like to read more, Toshiba's entire press release can be found here.
Overall high definition sales hit a record last week as well, hitting$5.2 million in actual consumer spending, which was 31% higher than theprevious record for the two formats. This highlights the growing consumerappetite for HD content across the board.
Sales of dedicated consumer electronics players are a criticalindicator in the adoption of the high definition formats, given the highattach rates to these players. With the successive price drops by Toshiba,weekly player sales doubled in April when the price dropped from $499 to$399, doubled again during the first week of the latest promotion in lateMay, and increased again last week.
Newer news items:
- BDA Giving Away Five Free Blu-ray Movies With Player Purchase
- HD DVD Unphased By Blockbuster Decision
- GoWell G875 - First Chinese Blu-ray Disc Player?
- Blockbuster Goes Blu-ray
- Toshiba Lowers Sales Target For HD DVD Players
Older news items:
- Sony Ships $499 Blu-ray Disc Player
- Price Drops Lift HD DVD Player Sales
- Managed Copy For Blu-ray And HD DVD Coming Later This Year
- Fujitsu Launches One-Chip LSI For Full HD H.264 Video Processing With Embedded Memory
- Pioneer To Introduce 'Studio-Master-Quality' Blu-Ray Disc Player In Japan