Mimoco, creator of the MIMOBOT® line of designer USB flash drives, under license from Hasbro, Inc., is introducing the new TRANSFORMERS character-based MIMOBOT drives featuring retro TRANSFORMERS styling. Debuting at the 2011 CEA Line Show at the Mimoco booth (#T35), the collection includes popular TRANSFORMERS characters in classic MIMOBOT form: OPTIMUS PRIME and MEGATRON. The drives come preloaded with bonus media including digital editions of classic comics, videos, and scripts alongside the MimoDesk™ suite of screensavers, avatars, and more.

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"We are stoked to welcome the iconic TRANSFORMERS characters OPTIMUS PRIME and MEGATRON to the MIMOBOT family," said Evan Blaustein, CEO of Mimoco. "We hope fans worldwide enjoy the collaboration which also features our most extensive preloaded media suite assembled to date."

TRANSFORMERS MIMOBOT drives are ready to do battle over your most precious possessions: your data! The leader of the AUTOBOTS, OPTIMUS PRIME MIMOBOT® stands heroic with his classic red, white and blue armor and matching helmet. This flash drive's mission is simple: protect your data from falling into the clutches of the evil leader of the DECEPTICONS, MEGATRON! With steel-colored armor, menacing scowl and piercing eyes, the MEGATRON MIMOBOT® boasts classic TRANSFORMERS style and will stop at nothing to gain the Universe's data, including your documents, music, pictures and more!

Other popular MIMOBOT® collections from Mimoco will be showcased at the CEA Line Show, including drives from the franchises of DC Comics (Batman, Green Lantern), Star Wars, and Hello Kitty, as well as original artist series like Tokidoki, and Mimoco's own Core Series characters. Each MIMOBOT® designer USB flash drive comes in a range of 2GB to 16GB memory capacities and is preloaded with MimoDesk™ character-specific content including wallpapers, icons, screensavers, and other digital extras.

The new TRANSFORMERS MIMOBOT® USB flash drive line will be showcased at booth #T35 at the CEA Line Show and are available for pre-purchase at www.mimoco.com and in the coming weeks at select retail shops worldwide.