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Nero announced today that it has partnered with Polar Frog Digital to bring on-demand video DVD creation and distribution to retailers and consumers. The joint Nero/Polar Frog Digital solution utilizes Nero's liquid media technology, which enables content creation anytime, anywhere and on any device.

Nero, creators of liquid media technology, and Polar Frog Digital, a provider of innovative on-demand video services for DVD and downloadable solutions, today announced an exclusive U.S. agreement to bring on-demand video DVD creation and distribution to retailers and consumers. Together, Nero and Polar Frog Digital are extending digital entertainment content beyond its traditional confines, enabling on-demand DVD production for online and traditional retailers and making the much-touted commercial DVD kiosk delivery model a reality.

“The Kiosk format and ability to manufacture commercial DVDs on-demand brings countless benefits to retailers in terms of reduced overhead and increased customer satisfaction,” said Kurt Scherf, vice president and principle analyst with Parks Associates. “Many have argued that digital downloads would serve this need, but while consumers have seen the benefits of downloads, there are still limitations to how they can be used across devices. Today, the DVD still offers the greatest flexibility in terms of the ability to play it on multiple devices or share it with others. A secure on-demand manufacturing solution, such as what Nero and Polar Frog Digital will be offering, unlocks the potential of greater access to premium content in a protected format.”

If you'd like to read more, Nero's entire press release can be found here.

Tags: Nero Polar Frog liquid media

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