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Home Home Entertainment Toshiba Lowers Sales Target For HD DVD Players

Toshiba Lowers Sales Target For HD DVD Players

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While Toshiba's promotions has helped HD DVD capture 60% of the HD set-top market, sales are still coming up short of expectations. According to Reuters, Toshiba has had to lower its U.S. sales forecast. Instead of 1.8 million units, the company now expects to sell 1 million players by the end of 2007.
Japan's Toshiba Corp. has slashed its sales target for high definition DVD players and recorders after disappointing sales in the U.S., putting a damper on prospects for one of its growth businesses.

"Sales in the U.S. have been slower than expected, and we are going to have to lower our U.S. sales forecast," said Yoshihide Fujii, head of Toshiba's digital consumer business.

The electronics group now expects to sell 1 million next-generation optical disc players in North America by the end of calendar 2007, down 44 percent from its previous estimate of 1.8 million unit sales, a Toshiba executive said on Tuesday.
While the price of HD DVD players have come down considerably, most consumers are still holding off, waiting to see which format wins. If you'd like to read more, the entire article can be found here.
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