They are lowering the price to make room for new comers (e.g. LightScrip drive and new BenQ 1640 or NEC 3540). But looking into spec of this drive (Pioneer 109) you can see it has the latest speed for +/-DVDRW and DVD+/-R for D/L and the price attacrtive.
etp; There is no any noticeable sale this weekend just quite and peaceful momoemt for memorial weekend holiday. The only significnt sale is in Best Buy on DVD+R (8x) FROM fUJI made in Japan of pack 100 for $39.99 with not rebate required. Remember we can burn these 8X fuji at 16X with our beloved NEC3500.