Well, we need demand to increase first. But pricing has already dropped about 2-3x times on the wholesale level... but people who brought in stock (even only 10pcs) haven't sold it all yet, so we need to wait for that old stock to sell. Then you'll see pricing closer to $13-$15.
Punch Cards -> Paper Tape -> Tape Drive -> 8" Floppy Diskette -> 5 1/4" Floppy Diskette -> 3 1/2" "Flippy" Diskette -> CD-R -> DVD±R -> BD-R
The Progression of Computer Media