When I saw their "non-keyboard" laptop, my thought was "are you kidding me?". They have a virtual keyboard on-screen and the user moves their finger around the ring in order to choose a letter and hit the large button in the center to type it on screen - this seems really stupid to me - more work and more time inorder to type. It's just much faster and easier to use a keyboard. This is typical Apple crap to me - "Hey everybody, look at us, we have a new gadget that looks really nifty even though it takes you 10x more work and 10x more time to use! We'll up the price and everybody is so stupid, they will buy it like hot cakes." I really like the woman newscaster's comment at the end - "I wonder how this will sell in the business world where the real work is done, not dicking around." I was laughing so hard at that. If you have seen the Simpsons episode on Apple (Mapple) - that's exactly it.