It's difficult to tell from the image, but it looks very similar to a "Medion" writer I've seen going for £89 over here in a local computer fair. I didn't buy one, but I had a play with the one on display and the user interface was the same as the Yamada/Apex machines I've seen.
These machines are pretty good (hard to use but respectable results), although earlier ones had a problem with the PSU blowing which is a worry.
At the end of the day your biggest worry is whether it'll last the course, and since it'll come with a 1-year warranty that's enough -- you'll be wanting to replace it after then. Just use DVD+RW discs with it -- at the speed this thing will write, the compatibility with these is almost 100%.