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Building on a
groundbreaking technology partnership announced earlier this year, LG
Electronics and Netflix, Inc. (Nasdaq: NFLX) today announced plans for the
first Blu-ray disc player that will have the added benefit of being able to
instantly stream a growing library of movies and TV episodes from Netflix
directly to the TV.
Available this fall, the LG BD300 Network Blu-ray Disc Player will play
high definition Blu-ray discs, up-convert standard DVDs to 1080p and allow
Netflix subscribers to instantly stream more than 12,000 choices of movies
and TV episodes from Netflix to the TV for no additional charge.
LG Electronics and Netflix will demonstrate the BD300 Network Blu-ray
Disc Player for the first time tonight at LG's 2008 Summer Line Show at
Morgan Library and Museum in New York City. (The event is open to invited
Instantly streaming content from Netflix to the TV via the LG BD300
Network Blu-ray Disc Player will rely on a wired broadband connection and
Queue-based user interface. Netflix members will use the Netflix Web site
to add movies and TV episodes to their individual instant Queues. Those
choices will automatically be displayed on members' TVs and available to
watch instantly through the LG player. Once selected, movies will begin
playing in as little as 30 seconds. With the BD300's accompanying remote
control, Netflix members will be able to browse and make selections right
on the TV screen and also have the ability to read synopses and rate
movies. In addition, they will have the option of fast-forwarding and
rewinding the video stream.
"As Blu-ray player sales are expected to triple in three years,
consumers are craving content and seeking a premium home entertainment
experience," said LG Electronics USA President Teddy Hwang. "The BD300 is
another LG industry first and provides consumers with an advanced high-def
disc player with unparalleled flexibility and networked access for services
such as Netflix."
Consumers craving more content will appreciate the BD Live feature,
which provides real-time interactivity for movie enthusiasts seeking
extras, new previews or special content while BonusView provides
picture-in-picture access to Blu-ray disc special features. To further
personalize and simplify the home theater experience, the BD300 includes
LG's SimpLink(TM) technology, which allows users to control similarly
equipped LG TV and AV products via convenient on-screen menus or directly
from the product itself.