Home News Reviews Forums Shop

BenQ's new English name to be 'Qisda'

General discussion. Come introduce yourself. Talk about whataver you want!

BenQ's new English name to be 'Qisda'

Postby Ian on Wed Jun 20, 2007 5:54 pm

Who comes up with these names? Anyone else think that Qisda is worse than BenQ?


While BenQ just announced it will change its Chinese name from "Jia Da" to "Jias Da" (transliterated from Chinese) last week, the company recently stated the official English name for the new company will be Qisda, which stands for "quality innovation speed driving and achievements."

The new names (Chinese and English) will be effective on September 1, 2007, said the company. With a spin-off project, Qisda is expected to turn profitable in 2008, said KY (Kuen-Yao) Lee, chairman of BenQ.

Qisda will mainly focus on LCD monitors, projectors, MFPs (multi-function peripherals) and handset ODM/OEM businesses. The LCD monitor segment will be the sales driver initially and account for 30-40% of the company's revenues, Lee noted. Lee stressed that Qisda will not compete for notebook OEM/ODM orders.

BenQ will be a wholly owned subsidiary of Qisda and will keep BenQ as its brand name. The own-brand product lines will remain the same as now, covering wireless communication products, mobile phones, LCD monitors, LCD TVs, Joybook notebooks, optical storage products, MFPs and scanners, the company said.
"Blu-ray is just a bag of hurt." - Steve Jobs
User avatar
Grand Poobah
Posts: 14814
Joined: Sun Apr 08, 2001 2:34 pm
Location: Madison, WI

Postby Wesociety on Wed Jun 20, 2007 6:35 pm

At least they are keeping the established, well-known BenQ brand name.

"Quiz-duh" sounds really stupid for the English version of the company name.
http://WesleyTech.com <- Blu-ray Disc & consumer technology news, opinions & articles
User avatar
CD-RW Player
Posts: 1234
Joined: Tue Mar 09, 2004 11:33 am
Location: Phoenix, AZ

Postby SithTracy on Wed Jun 20, 2007 9:59 pm

Don't they make toasted Sub sandwiches? :D Oh wait, thats Quizno's... That name does suck. BenQ was fine.
User avatar
CD-RW Player
Posts: 599
Joined: Wed Jan 03, 2007 6:18 pm
Location: S.E. WI, U.S.A.

Return to The Beer Garden

Who is online

Users browsing this forum: No registered users and 0 guests

All Content is Copyright (c) 2001-2016 CDRLabs Inc.