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Chinese DRA Technology Moves Toward BDA Adoption

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Chinese DRA Technology Moves Toward BDA Adoption

Postby Ian on Tue Jul 08, 2008 12:55 pm

The Blu-ray Disc Association (BDA) has today announced that DigiRise DRA
(DRA) digital audio coding technology has passed an important technical
evaluation. This represents a key milestone for a locally-developed Chinese
technology to be potentially adopted by Blu-ray Disc format. This milestone is the
result of hard work by engineers in the Audio Codec Evaluation Technical Task
Force under the BDA’s Joint Technical Committee, and close collaboration with
China Hualu Group and DigiRise Technology Ltd.

"We are very happy that DigiRise DRA, an original Chinese audio coding technology,
has passed the BDA technical evaluation. The BDA is now taking final steps to formally
adopt DigiRise DRA as part of the format. The BDA is always open to such discussions
and evaluations in its pursuit to creating the best format possible," stated
Mr. Sumitaka Matsumura, Chair of the BDA China Task Force. The testing process
strictly followed BDA’s worldwide evaluation standards where contributions came
from all major vendors in the value chain, including key hardware manufacturers
and content providers.

“We are very happy to learn that DRA technology has passed the technical
evaluation step in BDA, as this result paves the path for DRA technology to be
adopted by the Blu-ray Disc format,” said Mr. Songhe Yin, vice president of China
Hualu Group. “We will continue to work closely with BDA in order to complete the
remaining procedures and ensure that DRA technology will be adopted by the Bluray
Disc format as soon as possible. This creates the ideal condition for DRA
technology to be adopted by the market.”
"Blu-ray is just a bag of hurt." - Steve Jobs
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