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HD DVD Promotional Group Releases Attach Rate Figures

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HD DVD Promotional Group Releases Attach Rate Figures

Postby Ian on Mon Nov 12, 2007 2:05 pm

Wow.. talk about marketing spin...

http://www.pocket-lint.co.uk/news/news. ... ased.phtml

The European HD DVD Promotional Group has announced that European HD DVD player owners have already bought an average of 3.8 movies each, compared to 0.6 movies sold per Blu-ray player.

The figures were collated by independent research group GfK and analyse the number of movies sold for all HD players (standalone players and consoles) across the UK, France, Germany, Spain Italy and Benelux countries.

The overall attach rate is highest in Spain, where HD DVD owners have bought an average of 5.7 movies per player, which is over 14 times the attach rate for Blu ray (at 0.4 per player). Here are the other country breakdowns:

* Italy: HD DVD owners have bought an average of 4.4 movies each (11 times the Blu ray figure of 0.4 per player).
* France: HD DVD owners have bought an average of 5 movies each (over 8 times the Blu ray figure of 0.6 per player).
* Benelux: HD DVD owners have bought an average of 2.9 movies each (over 7 times the 0.4 movies bought by Blu ray owners)
* Germany: HD DVD owners have bought an average of 2.9 movies each (which is over 4 times the 0.6 movies bought by Blu ray owners)
* UK: HD DVD owners have bought an average of 3.7 movies each (which is over 4 times the 0.8 movies bought by Blu ray owners)
"Blu-ray is just a bag of hurt." - Steve Jobs
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Postby dolphinius_rex on Tue Nov 13, 2007 1:35 pm

Wow... it'd be really bad for Blu-Ray if there weren't well more then 10x as many Blu-Ray compatible players on the market :roll:
Punch Cards -> Paper Tape -> Tape Drive -> 8" Floppy Diskette -> 5 1/4" Floppy Diskette -> 3 1/2" "Flippy" Diskette -> CD-R -> DVD±R -> BD-R

The Progression of Computer Media
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