The conundrum isn't apparently lost on the consumer electronics industry or Hollywood. According to German-language Spiegel Online, there is reportedly a behind-the-scenes, unofficial agreement between Hollywood and some consumer electronics manufacturers, including Microsoft and Sony, not to use ICT until 2010, or possibly even 2012. Without providing more details, the report suggests that Hollywood isn't exactly happy with the situation, and could very well renege on the agreement, such that it is. But the agreement is there nonetheless, presumably to help the industry transition to HDMI. This could explain why the very same studios that pushed for HDMI and ICT have recently announced that they would not use it for the time being.
The report's claims could also shed some light on two of the more baffling consumer electronics moves as of late. Sony stunned onlookers when it announced that the low-end PlayStation 3, which will retail for US$499, will not have HDMI. This put Sony in the awkward position of downplaying HDMI as a "must have" feature for a next-generation optical disc player. Kaz Hirai, CEO of Sony Computer Entertainment of America, sidestepped the lack of HDMI by painting it as a high-end standard that wouldn't be aesthetically appreciated by many consumers.
This also makes the low end PS3 a much more attractive package. By the time ICT is enforced, the PS4 will probably be available.