Well, you JUST missed the big sale on it at NCIX.com, where it was $23.99/20pk after an $11 mail in rebate.
The price of DVD+RDL is deffinately coming down, but that $1/disc price point is VERY hard to hit! Even Memorex hasn't quite hit it yet. I'm sure we'll see it eventually, but companies like Verbatim will most likely have to oursource their media before we can see pricing like that.
Punch Cards -> Paper Tape -> Tape Drive -> 8" Floppy Diskette -> 5 1/4" Floppy Diskette -> 3 1/2" "Flippy" Diskette -> CD-R -> DVD±R -> BD-R
The Progression of Computer Media