Toshiba’s recent price drop on its HD DVD players and aggressive retailer pricing over the holiday weekend have driven up sales as much as tenfold at some retailers.
Since Toshiba began offering a $100 instant rebate on HD DVD players, sales have grown between fivefold and tenfold, depending on the retailer, said Jodi Sally, VP of marketing for Toshiba America Consumer Products.
“We’re thrilled to see that consumers are, by far, choosing Toshiba’s HD DVD players as their source for high-definition,” Sally said.
On May 20, Toshiba began offering the rebate on select HD DVD player models, effectively slashing the price on the bottom line HD-A2 model to $299.
Amazon.com cut the price even further, to as low as $238 over Memorial Day weekend. The lower price shot up the player to be the top-selling DVD player on the site, a spot previously held by the Oppo up-converting DVD player, which sells for $229.
The HD-A2 player price was back up to $299 on Tuesday on Amazon and listed as out of stock. Still it remained the top-selling DVD player and ranked No. 7 in sales in the electronics category.