Amazon is running a new promotion where you get a $100 discount if you buy a Blu-ray player and 4 Warner Bros titles. At checkout, enter the code AMAZONBD to receive your discount.
Save $100 When You Buy a Blu-ray Player and Four Warner Blu-ray Discs Together
The Sony BDP-S350 is currently $224 so if you apply the discount, the price drops to $124. This is a very good deal for a Profile 2.0 player.