Walmart currently has the Sony BDP-300 for $488. While this isn't the best price I've seen, they're offering two free BD movies, Gridiron Gang and Open Season. These movies are supposedly in the box so you don't need to mail away for them.
http://www.walmart.com/catalog/product. ... id=5984216
This also qualifies for the 5 free BD movie offer so in the end you get a total of 7 free.