http://www.prnewswire.com/cgi-bin/stori ... 440&EDATE=
Taking the holiday season sales based on promotional prices into full consideration, these new manufacturer's suggested retail prices (MSRP) are designed to meet the potential demand for HD DVD players in the U.S. market. Effective on January 13, 2008 the MSRP of the entry-model HD-A3 will be $149.99, the HD-A30, with 1080p output, $199.99, and the high-end HD-A35, $299.99.
I expect this sale to last until Toshiba blows out their existing stock. Then maybe (hopefully) they'll throw in the towel and the war will be over.