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Renowned storyteller and legendary filmmaker George Lucas has been named the 2007 Toy Industry Hall of Fame inductee. The announcement was made today by Carter Keithley, President of Toy Industry Association, Inc. (TIA), sponsor of the event, and Robert Pasin, Toy Industry Hall of Fame Committee Chairman and CEO, Radio Flyer. Established in 1984, the Toy Industry Hall of Fame recognizes individuals who have significantly contributed to the growth and success of the toy industry.

From the time it premiered in 1977, George Lucas' Star Wars saga took the world by storm and created a cultural phenomenon that has touched generations of kids with its epic battles and legendary characters. In addition to winning eight Academy Awards, the Star Wars movies set new standards for sophistication in film visuals and sound, and revolutionized the toy industry at the same time. The first Star Wars film inspired Kenner Products' creation of the 3-3/4-inch action figure scale, which remains an industry standard today. Designed, manufactured and marketed by Hasbro, Inc. since its purchase of Kenner in 1991, Star Wars toys and games are one of the best-selling toy lines in the industry's history.