CDRLabs.com

New Medium Enterprises (NME) (OTC BB:NMEN.OB - News) today announced its first U.S.-based distribution deal with PC Rush to bring its HD Versatile Multilayer Disc (VMD) players to the U.S. market for the first time. Through this three-year distribution deal, PC Rush will distribute and market the HD VMD Media Player Duo and HD VMD Media Player Quattro, which will allow consumers to play their existing standard-definition DVD collections up-converted to HD, as well as allow consumers entrance into the HD playback market with the high quality, and high value VMD disc format. The HD VMD Media Player Duo, starting at $199 (MSRP) and the HD VMD Media Player Quattro, starting at just $249 (MSRP), will both be available from PC Rush in Q2 2007.

The HD VMD Media Players Duo and Quattro will fill the market need by delivering high-definition discs and players at an affordable price for a broad consumer base. With HDTV adoption continuing to grow, consumers need a proven technology and affordable solution for content storage and playback. Utilizing red laser technology, the same technology used to produce today's global DVDs, NME is bringing consumers an HD option at a comparable cost to the current consumer DVD market.

HD VMD is a true HD format with 1920 x 1080i/p resolution, up to 40 Mbps bit rate playback, video up-conversion for SD DVD, Advanced Encryption Standard (AES) and all region codes. The HD VMD media format is suitable for playback on all HD capable display devices and will support existing optical disc formats: CD, DVD (DVD5 & DVD9).