HD DVD fails to narrow sales gap, despite massive price cuts
Posted: Fri Jul 06, 2007 12:18 pm
As most people probably know, in June, Toshiba started a $100 price cut on their HD DVD Players, and began pushing them much harder. They followed up with a claim of selling 70% of the HiDef standalone players within a certain time period (I can't remember the exact time period they quoted). This news was then followed by the Blockbuster announcement that they would stock Blu-Ray exclusively in 1450 more brick & morter locations, on top of the original 250 stores (which also stocked HD DVD).
So how have sales been going for both formats?? Here's the complete list of numbers given to us by Home Media Magezine, from Nielsen Videoscan:
More info on sales statistics can be found here:
http://forums.highdefdigest.com/showthread.php?t=10996
For those interested, here are the title release schedules for both formats:
HD DVD:
June 26, 2007
American Me (Universal)
Army of Darkness (Re-issue) (Universal)
Being John Malkovich (Universal)
The Big Lebowski (Universal)
Black Snake Moan (Paramount)
Bulletproof (Universal)
Dead Silence (Universal)
Freedom: 1 (Bandai Visual)
Hustle & Flow (Paramount)
Mallrats (Universal)
Meet Joe Black (Universal)
Mystery Men (Universal)
Unleashed (Re-issue) (Universal)
The Watcher (Universal)
June 12, 2007
Black Christmas (2006) (Weinstein)
Born on the Fourth of July (Universal)
Breach (Universal)
Bruce Almighty (Universal)
Daylight (Universal)
Harsh Times (Weinstein)
Liar Liar (Universal)
Living Landscapes: The World's Most Beautiful Places (HD Environments)
Monty Python's The Meaning of Life (Universal)
Music and Lyrics (Warner)
Sneakers (Universal)
June 05, 2007
Coming to America (Paramount)
The Cowboys (Warner)
Norbit (DreamWorks)
Rio Bravo (Warner)
Trading Places (Paramount)
Blu-Ray:
June 26, 2007
Black Snake Moan (Paramount)
Hustle & Flow (Paramount)
June 19, 2007
Bridge to Terabithia (Buena Vista)
June 12, 2007
Blood & Chocolate (Sony)
Cruel Intentions (Sony)
Daddy's Little Girls (Lionsgate)
Ghost Rider (Sony)
Music and Lyrics (Warner)
Primeval (Buena Vista)
Seven Years in Tibet (Sony)
June 05, 2007
Blood Diamond (Warner)
Bruce Springsteen with the Sessions Band: Live in Dublin (Sony BMG)
Coming to America (Paramount)
The Cowboys (Warner)
Hellboy (Sony)
The Messengers (Sony)
Norbit (Paramount)
Rescue Me: The Complete Third Season (Sony)
Rio Bravo (Warner)
Trading Places (Paramount)
As you can see, the week of June 26 was huge in terms of releases on HD DVD compared to Blu-Ray... and the only titles released on Blu-Ray were dual format. Despite that fact however, Blu-Ray outsold HD DVD by 65:35 for that week.
June was considered HD DVD best chance to outsell Blu-Ray for the first time this year, based on the combined increase in hardware sales, price drops, and superior release numbers. Considering that not only did HD DVD fail to outsell Blu-Ray, but didn't even manage to narrow the sales margins... and considering we seem to be on the cusp of a $100 PS3 price drop (the most commonly used Blu-Ray player, and the most advanced)... I would say the future looks very bleak for HD DVD at this point.
Comments?
So how have sales been going for both formats?? Here's the complete list of numbers given to us by Home Media Magezine, from Nielsen Videoscan:
- Code: Select all
Day Week YTD SI
01/07 63.3/36.7 63.3/36.7 41.2/58.8
01/14 68.2/31.8 65.7/34.3 43.2/56.8
01/21 67.8/32.2 66.4/33.6 45.1/54.9
01/28 68.8/31.2 67.0/33.0 46.7/53.3
02/04 69.0/31.0 67.4/32.6 48.1/51.9
02/11 69.6/30.4 67.7/32.3 49.3/50.7
02/18 65.0/35.0 67.4/32.6 50.3/49.7
02/25 68.5/31.5 67.4/32.6 51.5/48.5
03/04 65.7/34.3 67.2/32.8 52.2/47.8
03/11 68.7/31.3 67.9/32.1 52.8/47.2
03/18 81.7/18.3 69.2/30.8 54.3/45.7
03/25 n/a 70.4/29.6 55.6/44.4
04/01 n/a 69.9/30.1 56.2/43.8
04/08 62.4/37.6 69.4/30.6 56.4/43.6
04/15 61/39 69/31 57/43
04/22 52/48 68/32 57/43
04/29 71/29 68/32 58/42
05/06 60/40 68/32 57/43
05/13 62/38 68/32 57/43
05/20 58/42 67/33 57/43
05/27 69/31 67/33 58/42
06/03 61/39 67/33 59/41
06/10 66/34 67/33 59/41
06/17 64/36 67/33 59/41
06/24 70/30 67/33 59/41
07/01 65/35 67/33 60/40
More info on sales statistics can be found here:
http://forums.highdefdigest.com/showthread.php?t=10996
For those interested, here are the title release schedules for both formats:
HD DVD:
June 26, 2007
American Me (Universal)
Army of Darkness (Re-issue) (Universal)
Being John Malkovich (Universal)
The Big Lebowski (Universal)
Black Snake Moan (Paramount)
Bulletproof (Universal)
Dead Silence (Universal)
Freedom: 1 (Bandai Visual)
Hustle & Flow (Paramount)
Mallrats (Universal)
Meet Joe Black (Universal)
Mystery Men (Universal)
Unleashed (Re-issue) (Universal)
The Watcher (Universal)
June 12, 2007
Black Christmas (2006) (Weinstein)
Born on the Fourth of July (Universal)
Breach (Universal)
Bruce Almighty (Universal)
Daylight (Universal)
Harsh Times (Weinstein)
Liar Liar (Universal)
Living Landscapes: The World's Most Beautiful Places (HD Environments)
Monty Python's The Meaning of Life (Universal)
Music and Lyrics (Warner)
Sneakers (Universal)
June 05, 2007
Coming to America (Paramount)
The Cowboys (Warner)
Norbit (DreamWorks)
Rio Bravo (Warner)
Trading Places (Paramount)
Blu-Ray:
June 26, 2007
Black Snake Moan (Paramount)
Hustle & Flow (Paramount)
June 19, 2007
Bridge to Terabithia (Buena Vista)
June 12, 2007
Blood & Chocolate (Sony)
Cruel Intentions (Sony)
Daddy's Little Girls (Lionsgate)
Ghost Rider (Sony)
Music and Lyrics (Warner)
Primeval (Buena Vista)
Seven Years in Tibet (Sony)
June 05, 2007
Blood Diamond (Warner)
Bruce Springsteen with the Sessions Band: Live in Dublin (Sony BMG)
Coming to America (Paramount)
The Cowboys (Warner)
Hellboy (Sony)
The Messengers (Sony)
Norbit (Paramount)
Rescue Me: The Complete Third Season (Sony)
Rio Bravo (Warner)
Trading Places (Paramount)
As you can see, the week of June 26 was huge in terms of releases on HD DVD compared to Blu-Ray... and the only titles released on Blu-Ray were dual format. Despite that fact however, Blu-Ray outsold HD DVD by 65:35 for that week.
June was considered HD DVD best chance to outsell Blu-Ray for the first time this year, based on the combined increase in hardware sales, price drops, and superior release numbers. Considering that not only did HD DVD fail to outsell Blu-Ray, but didn't even manage to narrow the sales margins... and considering we seem to be on the cusp of a $100 PS3 price drop (the most commonly used Blu-Ray player, and the most advanced)... I would say the future looks very bleak for HD DVD at this point.
Comments?