Target Doubles Shelf Space For Blu-ray
Posted: Sat Sep 15, 2007 8:08 pmI wonder if this is related to the Blu-ray promotion that they're going to run in October. Then again, it could be due to the fact that Blu-ray titles are outselling HD DVD by more than 2 to 1.
http://www.videobusiness.com/article/CA6478217.html
http://www.videobusiness.com/article/CA6478217.html
Target is shifting the balance of its high-definition software merchandising toward Blu-ray Disc, now devoting twice the amount of display space to that format than it does to HD DVD in some or all of its stores.
When the chain first launched a high-def section within its new release DVD wall last year, display space for Blu-ray and HD DVD discs was equal. At a number of Los Angeles stores, there were 12 designated title slots, aligned along two vertical rows, for each format.
But in the last several weeks, various industry sources have noted Target doubling the room for Blu-ray titles, while keeping shelving for HD DVD titles the same. At three Los Angeles and two Orange County, Calif., locations, Target had space for 24 Blu-ray titles along four vertical rows and 12 HD DVD titles along two vertical rows. At one Philadelphia-area Target, there appeared to be four times the room committed to Blu-ray than there was to HD DVD software.
