Report Finds That Consumers Are More Familiar With HD DVD
Posted: Thu Sep 20, 2007 11:27 amAnyone else see this? Besides the fact that consumers are more familiar with HD DVD, I was surprised that only 52% of those surveyed were aware that high-def players were available. Also, 73% said that their standard DVD players work fine and they aren't going to replace them.
http://cts.businesswire.com/ct/CT?id=H6 ... ewsLang=en
Take note that the survey was done between June 18 and June 28, so the data is already kind of old.
http://cts.businesswire.com/ct/CT?id=H6 ... ewsLang=en
Among those who currently own HDTVs, half (52 percent) are familiar with the availability of high-definition DVD players, but only 11 percent expressed strong intentions to buy one in the next six months. Seventy-three percent of HDTV owners reported that their current traditional-format DVD player still works well for them, so they do not need to replace it; while 62 percent said they are waiting for the prices of high-definition players to fall.
According to NPD, consumers’ knowledge of the HD DVD format is more prevalent than for the Blu-ray Disc format. While 29 percent of respondents were aware of HD DVD, just 20 percent had heard of Blu-ray Disc. Consumers who purchased a Blu-ray Disc player reported that they did so because they believed it was superior to HD DVD; while those who purchased an HD DVD player did so because the price was lower than a Blu-ray Disc player.
Take note that the survey was done between June 18 and June 28, so the data is already kind of old.
