BluFocus Inc., an advanced testing and certification facility specializing in the assurance of quality media products and solutions, announced today the launch of their 3D-Focus Laboratory which will concentrate on the success of the 3D technology by providing services in the areas of 3D testing, certification, consulting/advisement and also offer a THX Certified High Performance 3D demonstration/testing environment for device manufacturers, content owners and producers to use as needed during their production process.

BluFocus’ 3D-Focus Lab will also be an advocate for informative collaboration amongst technology experts and will hold a webinar sponsored by MESA, THX and 3D@Home Consortium, on March 4, 2010 at 11am PST called “3D-Focus Part 1: 3D for Blu-ray” which will be an introduction to the 3D Technology in the areas of Encoding, Authoring, Equipment, Accessories and more. The goal is to promote collaboration and awareness of key companies within 3D so content owners, producers and developers know who they can go to for assistance. It also aims to provide a forum for attendees to ask questions and learn more. For more information on the “3D-Focus Part 1: 3D for Blu-ray” Webinar program visit

“The purpose of our 3D-Focus Lab is to assist those interested in the 3D technology so they have a knowledge base on how to get into the area and feel they have a partner beside them to help test and provide support as needed,” says Juan Reyes, Chief Technology Officer of BluFocus. “BluFocus is comprised of a team with over a decade of experience in development and testing and we pride ourselves in being at the forefront of new technologies entering into the Home Entertainment arena. With our strategic partners such as THX and others, we will have a premiere 3D environment that will provide much more than just testing services, it will include support and solutions as well.”

The BluFocus and THX 3D-Focus Lab will work with their partners and clients to test, certify and create processes and workflows that are beneficial to all parties involved in the production of 3D content to ensure that the end product is of quality for the end-user to fully enjoy.