WD Purple 12TB HDDTo help enable the surveillance industry’s evolution to increasingly higher resolution cameras and new applications requiring real-time edge analytics, Western Digital Corporation has expanded its surveillance portfolio with the introduction of the industry’s highest capacity, deep-learning-capable, surveillance-class drive, Western Digital Purple 12TB drive with exclusive AllFrame AI technology. The newest addition to Western Digital’s surveillance portfolio creates new possibilities in video surveillance by supporting the capture of multiple high resolution video streams while simultaneously accessing recorded video to support deep learning and analytics. This capability is purpose-built for emerging DVR and NVR systems with Artificial Intelligence (AI) capabilities in that it supports real-time detection of AI-triggered events at the point of capture with continuous background learning.

According to IDC, the amount of big data exabytes generated by surveillance solutions is expected to grow by 25 percent per year through 20211. This growth is driven by the installation of more complex cameras with vastly improved resolutions, increasingly intelligent applications and overall expanding use of video for analytics globally. Traditional video surveillance systems detect moving subjects without providing detailed analysis. New systems enable additional functions such as real-time edge analytics to better detect objects and reduce false triggers. Objects such as animals, leaves, and even light can cause false alarms. AI-enabled systems not only detect the moving targets, but can analyze them to help determine if they are a potential threat.

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wd Ultrastar DC HC530Enabling new lower levels of total cost of ownership (TCO) for cloud and enterprise customers, Western Digital Corporation today introduced the Ultrastar DC HC530 hard drive – at 14TB, no other CMR (conventional magnetic recording) hard drive in the industry offers a higher capacity. The breadth and depth of big data is driving the universal need for higher capacities across a broad spectrum of applications and workloads. Built on Western Digital’s fifth-generation HelioSeal technology, the Ultrastar DC HC530 drive is designed for public and private cloud environments where storage density, watt/TB and $/TB are critical parameters for creating the most cost-efficient infrastructure.

The data explosion caused by big data, IoT, artificial intelligence, machine learning, rich content and fast data applications is challenging hyperscale cloud data centers and enterprises to efficiently build massive petabyte-scale infrastructures. This ability to cost-effectively scale-up or scale-out is business critical, not only for cloud service providers but for organizations leveraging big data analytics and machine learning in medical, science, agriculture and other fields seeking innovation, discoveries and unique insights, as well as for creating new business models.

Brendan Collins, vice president of marketing, Devices, Western Digital, said, “Our enterprise and hyperscale cloud customers demand reliability with the highest capacities and densities to deliver the lowest TCO for business-critical applications. Having invented, brought to market and delivered five generations of industry-leading innovations in helium technology, and with more than 27 million drives shipped, our ability to maintain high quality and reliability have made us the trusted partner of top-tier cloud providers, Internet giants and OEMs around the world.”

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toshiba p300 hddToshiba Electronic Devices & Storage Corporation (“Toshiba”) today announced six new series of internal hard drives for the consumer market: P300 Desktop PC Hard Drives, L200 Laptop PC Hard Drives, X300 Performance Hard Drives, N300 NAS Hard Drives, V300 Video Streaming Hard Drives, and S300 Surveillance Hard Drives.

The P300 Desktop PC Hard Drive series offers high performance ideal for home and business users and is available with up to 3TB of storage capacity. They operate at 7,200rpm and have built-in shock sensors that detect impacts and reduce vibration during read and write operations, improving tracking accuracy and performance.

The L200 Laptop PC Hard Drive series delivers up to 2TB capacity in 2.5-inch mobile drives and delivers better shock and vibration resistance than 3.5-inch hard drives and works with every major brand of laptop computer. They are also suited for use as external storage. The L200 line-up has a lower power profile than 3.5-inch hard drives, to help optimize the device’s battery life. All models have a built-in shock sensor and ramp loading technology to support reliability.

The X300 Performance Hard Drive series offers up to 10TB capacity and features Toshiba’s cache technology, optimizing cache allocation during read/write to provide high-level real-time performance. Available in a 3.5-inch form factor, the X300 drives operate at 7,200rpm and have a cache memory of up to 256MB. The series delivers extreme performance and robust capacity for creative and professional applications including graphic design, animation, photo and video editing, and PC gaming.

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toshiba s300 hddToshiba America Electronic Components, Inc. (TAEC), a committed technology leader, announces two new surveillance and video streaming Hard Drives to the consumer internal lineup, the S300 and V300. The S300 surveillance Hard Drive series is available in capacities up to 10TB and offers support for up to 64 high definition camera streams. The V300 Video Stream Hard Drive series is available in capacities up to 3TB and suited for all entry level recording and streaming for the home.

The S300 Surveillance Hard Drive series offer 24/7 reliability and high performance with large cache size up to 256MB. The S300 performs at up to 7200rpm with a maximum data transfer speed3 of 248 MB/s. Additionally, the S300 comes with built-in RV sensors to help suppress vibrations in multi hard drive platforms. Available in up to 10TB capacities, the new surveillance hard drive can handle high workloads up to 180TB/year and supports surveillance network video recorders (sNVR), surveillance digital video recorders (sDVR), hybrid sDVR (analog and IP) and RAID storage arrays for surveillance.

The V300 Video Streaming Hard Drive series are designed for reliable video recording and playback, and offers built-in silent seek technology, which results in a quiet operation. The V300 low spin design reduces energy consumption by up to 25%. Available in up to 3TB capacities, the V300 hard drive supports video editing systems, set-top-box (STB), digital video recorders (DVR) and network video recorders (NVR).

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ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the HV300 and HD330 external hard drives. Measuring in at 10.3 mm thick the HV300 is one of ADATA’s slimmest large capacity external hard drives to date, and features a sleek and sophisticated design that’s sure to impress. The HD330 on the other hand is designed with durability in mind, featuring a robust silicone layer that protects it and the data inside from accidental drops and bumps.

adata hv300 hd330 hdd

HV300: Slim, Sophisticated, Safe
Sporting a profile of just 10.3 mm the HV300 slips easily into the pockets of briefcases and backpacks, and is equally easy to grasp in one hand. What’s more, it features an elegant design that’ll satisfy even the most discerning users, namely is eye-catching, glossy front cover surrounded by a beautifully textured frame. For an added injection of personality, users can choose from four2 colors to match their style: black, red, white and blue.

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At the NAB 2018 conference Seagate Technology, a world leader in data storage solutions, today announced the launch of a new product, LaCie Rugged RAID Pro, and creative professional community, Collective. These announcements mark Seagate’s ongoing commitment to provide innovative solutions and platforms to support the workflows of creative professionals that allow digital content to be created, stored, utilized and shared in the most creative and effective ways.

lacie rugged raid pro

“Digital content creation is key in the media and entertainment (M&E) industry, comprising of unique moments that are the product of time and money – and often irreplaceable,” said Tim Bucher, senior vice president of Seagate consumer solutions. “We have seen an exponential rise in the amount of data created and as such, it has become central to industries such as M&E. From shooting on set through to post-production, the transferring, storing and accessing of data is a pivotal part of the creative workflow. At Seagate, we’re constantly looking to deliver storage solutions that allow people to unlock their full creative potential, and create truly memorable content.”

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seagate logoSeagate Technology plc, a world leader in data storage solutions, today unveiled its 14TB helium-based Exos X14 enterprise drive at the OCP U.S. Summit 2018 in San Jose, Calif. The Seagate Exos X14 delivers high performance and greater capacity for hyperscale data centers looking to efficiently and cost-effectively manage increasing amounts of data.

Enterprises across the globe face the daunting challenge of managing a massive increase in data volume as the world is expected to create 163 zettabytes of data in 2025, according to a study by analyst firm IDC and sponsored by Seagate. As the need for hyperscale and cloud storage rises to unprecedented levels, Seagate’s Exos X14 hard drive is a direct response to customer demand for increased enterprise storage capacity and efficiency.

By offering greater storage density in the same 3.5-inch footprint, Seagate’s Exos X14 drive is ideal for hyperscale environments. Enhanced areal density means Seagate can deliver higher capacity storage in a smaller package—a milestone for meeting the demand of increasing data center needs. The Exos X14 offers the industry’s lowest power consumption, smallest footprint, and best performance in its class, making the hard drive an affordable solution for data centers looking to maximize their storage capabilities while reducing complexity and operational costs.

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OWC, a leading zero emissions Mac and PC technology company, is making drive juggling a thing of the past with the new OWC Mercury Elite Pro Quad. The new external storage solution offers four drive bays to provide massive amounts of storage from a single USB-C connection, with the flexibility to be utilized in Mac, PC and mixed Mac/PC environments. Designed for users who require high capacity storage with fast transfer speeds, the Mercury Elite Pro Quad is ideal for use by post- production firms, photographers, creative agencies, higher education programs, and small businesses.

owc mercury elite pro quad

Key Features

  • Four SATA drive bays support up to 48TB of storage in a desktop solution
  • Up to 947MB/s of USB 3.1 Gen 2 performance
  • Equipped with the SoftRAID engine
  • RAID Ready or RAID Edition (Mac only)
  • Drives included – 3 year OWC limited warranty
  • Enclosure only – 1 year OWC limited warranty
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Toshiba America Electronic Components, Inc. (TAEC), a committed technology leader, announces its new MQ04 Series 2TB HDD model MQ04ABD200, designed for use in notebook PCs, all-in-one and slim-line desktop systems, and other applications requiring high capacity storage and 2.5-inch mobile-class durability.

toshiba MQ04 2tb hdd

The MQ04ABD200 dual-disk model delivers 2TB of storage capacity in a compact 2.5-inch, 9.5mm height form factor. The drive’s 6Gbit/s SATA interface and 5,400rpm performance, combined with a large 128MiB buffer, result in a 34 percent increase in maximum transfer rates and a 50 percent improvement in power efficiency compared to Toshiba’s previous 1TB mobile-class model generation, MQ01ABD100.

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adata HD710M pro hddADATA Technology Co., Ltd., a global leader in memory products, is proud to present the HD710M Pro and HD710A Pro, two new entries in the Durable line of external hard drives. The HD710M Pro and HD710A Pro are based on the toughest designs, but with better specifications than ever, offering protection against dust and moisture that exceeds IP68 standards, as well as military-grade shock-proofing. This means that users can bring their hard drive anywhere without having to worry about losing data.

Triple-Layered Construction in a Stylish Package
The military-grade storage solutions in ADATA’s Durable series are the perfect combination of reliability and creative flair, which has led to multiple awards from organizations such as iF and the Red Dot Award. The HD710M Pro and HD710A Pro represent an evolution of these principles; the HD710M Pro applies the same military camouflage theme as the HD710M, giving off an air of rugged martial prowess, while the HD710A Pro extends the elegant minimalistic themes exemplified by brands such as Apple, with its understated gray and white casing. The HD710M Pro and HD710A Pro both have strong protections against water and dust, which exceed IP68 standards, meaning that they are insusceptible to foreign particles and moisture. They can even survive submerged for 60 minutes in 2m of water, unscathed. The triple-layered construction gives the hard drives exemplary protection against shocks and collisions, having passed drop tests on 26 separate points of impact. They can even survive falls of up to 1.5m.

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