Iomega, an EMC company and a global leader in data protection, and Sonic Solutions®  today announced a relationship that will allow consumers to buy or rent premium entertainment to watch on their televisions without leaving the comfort of their livingroom.

Just in time for the holidays, upcoming U.S. models in Iomega's award-winning ScreenPlay(TM) HD Media Player line will incorporate the Roxio CinemaNow(TM) entertainment platform, giving consumers instant access to buy or rent movies and other premium content via the Internet to watch on standard and high definition televisions.

"Iomega's award-winning ScreenPlay products make it easy for consumers to access video, photos, and music on home networks and enjoy that content on the television in the livingroom," said Jonathan Huberman, president of Iomega and the Consumer and Small Business Products Division of EMC. "With Roxio CinemaNow, consumers will be able to access premium content directly from Iomega's ScreenPlay HD Media devices. Now U.S. consumers can rent or buy movies over the Internet without needing their computer or ever leaving the livingroom. We are pleased to partner with Sonic Solutions to add this functionality to our industry leading ScreenPlay line up and further differentiate our products from others in the marketplace."

Mark Ely, executive vice president of strategy, Sonic Solutions, said, "Iomega's ScreenPlay HD products are an ideal solution for consumers looking to simply and conveniently access and enjoy personal digital media as well as their favorite entertainment. By partnering with Iomega we are helping form another seamless link between premium digital content and consumers' entertainment venue of choice, the livingroom."

Roxio CinemaNow

The Roxio CinemaNow entertainment platform serves a broad range of premium content to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smart phones, and mobile media devices. The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers. Roxio CinemaNow powered stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite device and, through CinemaNow online movie storage, the flexibility to playback content ordered on additional consumer electronics devices.

Iomega ScreenPlay HD Media Player Products

Iomega ScreenPlay HD Media Player products create a convenient link between the home network and the home theater, giving users an easy way to enjoy their videos, photos and music from the best seat in the house. Users simply store content on the ScreenPlay product's hard drive and then play the content on their TV.

Iomega ScreenPlay multimedia players include top-of-the-line models with network connectivity for true network storage and more convenient access to files on their home network; wireless capability (USB WiFi dongle sold separately); up to 1TB of onboard storage capacity; support for high definition video; an Energy Star qualified adapter; a USB 2.0 connector for accessing additional storage from a portable hard drive or a USB Flash drive; as well as support for a broad selection of CODECs and file types for enjoying photos, music, and video selections. Iomega ScreenPlay products also include the economical ScreenPlay(TM) TV Link model which has no onboard hard drive, giving users the flexibility to bring their content to the device via USB drives and USB Flash drives.

Iomega ScreenPlay HD Media Player products include a remote control and can hold up to 4 million photos, 18,500 hours of music, or 1500 hours of video, enabling family and friends to share high-resolution photos, music, and video clips in the comfort of the livingroom, without a computer.

In addition to the Roxio CinemaNow service, upcoming ScreenPlay HD Media Player products will offer increased CODEC and file types support, DIVX® certification, and other additional new features.

Iomega's new ScreenPlay HD Media Player products with Roxio CinemaNow will be announced soon and available in stores for the holidays. To see all of the current ScreenPlay HD Media Player products, simply go to