Philips has announced that they have been showcasing their Blu-ray Disc products at the Sundance Film Festival. By doing so, they hope that filmmakers, actors and other members of the entertainment industry will see the benefits of this new technology.
At the nation's premiere film festival this week, film industry executives and dozens of celebrities received a glimpse at the future of storage and playback technology for high-definition (HD) video content through demonstrations of Blu-ray Disc media in Philips' Simplicity Lounge. Its third year at the festival, Philips created the Simplicity Lounge in order to showcase current and future technology to industry VIPs and media, with an emphasis on products that enhance the viewing experience of TV and movie content for consumers.
If you'd like to read more, Philips' entire press release can be found here,
