Rovi Corporation today announced a new multi-year agreement to power the Canadian availability of CinemaNow. The digital entertainment service, expected to launch in September through Best Buy Canada and Future Shop, will be available initially online and then expand to offer access through a range of Internet-connected consumer electronics devices. Powered by the RoxioNow™ platform and cloud services from Rovi, CinemaNow will allow Canadian consumers to easily stream an extensive catalog of premium entertainment including new movie releases and next-day TV shows. The RoxioNow platform currently powers the CinemaNow service for Best Buy in the U.S.
“We look forward to helping provide more Canadian consumers with easy access to premium entertainment from their favorite devices and expanding our relationship with Best Buy,” said Corey Ferengul, EVP Products at Rovi Corporation. “With broad promotions at retail locations nationwide, we believe Best Buy Canada and Future Shop will help significantly increase awareness for the benefits of broadband-delivered entertainment.”
The Canadian CinemaNow service is expected to be available on select connected TVs, Blu-ray players, game consoles, set-top boxes, PCs, and mobile devices, and provide access to a broad library of new movies, TV shows, independent titles and older catalog films. The RoxioNow cloud-based locker will allow customers to access the entertainment they purchase from multiple, CinemaNow-enabled devices.
The RoxioNow platform is a component of a broad portfolio of Rovi applications, technologies, and cloud services that are empowering customers to quickly define and release innovative, multi-screen digital entertainment services. Available as stand-alone components or as integrated solutions, Rovi technologies include entertainment discovery, management, delivery, and enjoyment capabilities, as well as an Advertising network. Rovi technology solutions are designed to redefine the entertainment experience by helping companies enhance their product offerings, form direct relationships with their customers, and drive ongoing streams of revenue.