VUDU and Roku today announced the launch of the VUDU streaming channel on the Roku platform. VUDU is Walmart's subscription-free, video streaming service which offers more than 100,000 new releases, Hollywood classics, independent films and TV shows, and was recently ranked as the top streaming video service by Consumer Reports . Available now on all Roku 2, Roku HD (model 2500) and Roku LT streaming players in the U.S. and coming to the Roku Streaming Stick in October, VUDU offers the world's largest selection of HD movies and delivers a cinema-like experience with vibrant-streaming 1080p HD and rich Dolby Digital Plus 5.1 and 7.1 surround sound. Movies on VUDU are available the same day they are released to DVD or Blu-ray, and can be purchased or rented without a subscription.

"We're committed to offering customers access to their favorite movies and TV shows at the highest possible streaming quality wherever they choose to watch them," said Prasanna Ganesan, general manager and CEO of VUDU. "Our launch on Roku today allows us to offer our entire catalog on the most popular streaming player on the market."

"With its impressive library of a la carte movies and TV shows, and high quality surround sound features, VUDU is a great addition to the Roku streaming platform," said Anthony Wood, founder and CEO of Roku. "The ability to instantly watch the latest Hollywood releases is certain to make the VUDU channel a big hit among Roku customers."

The Roku streaming platform features more than 600 channels of entertainment from some of the best brands in on-demand television. The award-winning Roku players are recognized for their ease of use, selection of content and affordability. Roku players start at $49.99 and are sold by retailers nationwide.