According to DigiTimes, NEC is offering their DVD burners for less than $30 on the European market. The catch is that they don't come with any burning software.
NEC has offered its own-brand DVD burners without burning software for sale in the European market at an average price of below US$30, lower than the US$33-35 quoted by Taiwanese OEM makers, according to Taiwanese makers of optical disc drives (ODDs).

DVD burners without burning software are not packaged for retail sale and thus 10-20% cheaper than DVD burners of the same models for retail sale, the sources pointed out. DVD burners that don't include burning software are generally supplied to international and regional PC brands but sometimes available for sale through retail channels, the sources indicated.
The article also mentions that NEC may be trying to clear out their inventory before Sony NEC Optiarc goes into operation. If you'd like to read more, head on over to DigiTimes.