NVIDIA has announced the availability of their new PureVideo technology. With PureVideo, H.264 decoding tasks are divided between the GPU and CPU, offering a smoother frame rate and better image quality than with a CPU alone.
NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processing technologies, today announced the immediate availability of new NVIDIA PureVideo technology enabling comprehensive support for high-definition video including hardware acceleration for content based on the advanced H.264 specification.

H.264, which is also known as the Advanced Video Codec (AVC) specification or MPEG-4 Part 10, is one of the digital video codecs specified for the Blu-ray (BD) and High Definition DVD (HD DVD) formats. H.264 delivers two to three times the compression efficiency of the MPEG-2 standard, which is used to create current DVD videos. H.264 has been adopted by both the DVD Forum for HD DVDs and the Blu-ray Disc Association for Blu-ray Discs, and VC-1 has also been adopted by the DVD Forum for HD DVDs.
NVIDIA PureVideo with H.264 support is available now and can be downloaded from their website. Otherwise more information on the technology can be found here.