Digital Flex Media Inc., a leading manufacturer of CD replication, DVD replication, Flex-DVD replication, Anti-Piracy Disc Protection and other CD DVD duplication services, has launched an innovative line of Rub’n Smell Discs to help businesses, marketers and advertisers cost-effectively connect with and influence target markets in an extraordinarily powerful way.

Digital Flex Media Inc.’s Rub’n Smell Discs integrate a desired scent into the inks that cover the company’s CDs, DVDs, and Flex VCD DVDs. The scented varnish is transparent, activates when rubbed, dissipates in a few seconds, and can be re-activated any time for years to come. Smell intensity can also be modified by enlarging or reducing the physical size of the scented area.

Available scents include fresh fruit, flowers, various perfumes, coffee, pizza, chocolate, apple pie, and many others. Digital Flex Media can source new scents that are ideal for a particular product or campaign, or clients can supply their own fragrance oils (provided that they meet quality, composition and safety standards).

“All flavors come from smell, and smells alter and influence how we behave, the state of our mood, and even the kinds of thoughts we have,” commented Mohab Sabry, CEO of Digital Flex Media Inc. “Plus, smells typically have a certain feeling associated with them, and they’re more connected to our emotions and memories than any other sense. Given all of this, it makes total strategic sense why businesses, marketers and advertisers would want to engage target markets on the olfactory -- or sense of smell – level as much, or even more, than other traditional levels, such as visual, tactile and auditory.”

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One-Red LLC (“One-Red”) will become the authorized entity to administer a new joint DVD Disc and DVD Player license program on behalf of its licensors, which include Koninklijke Philips Electronics N.V. (“Philips”), Sony Corporation (“Sony”), Pioneer Corporation (“Pioneer”) and LG Electronics, Inc. (“LG”).  

Today’s announcement means that optical storage manufacturers and brand owners will now be able to benefit from lower patent royalty rates by licensing through One-Red.

As the new licensing authority owned by Philips, Sony and Pioneer, One-Red delivers the following benefits to its stakeholders:

Essential Patent Licensing:  Beginning July 1, 2012, One-Red will offer a new DVD license for all essential patents of LG, Philips, Pioneer and Sony that are related to DVD Video and ROM and CD-Audio and ROM technologies. 

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PlexTV is a brand new feature designed to add TV compatibility to CD/DVD drives, and has been integrated exclusively in the latest external writer from Plextor.


The PX-612U with PlexTV is another forward-thinking development from Plextor, who have delivered generations of best-in-class and award-winning products since the early 90s, including optical disk drives, digital video converters and solid state drives.

Available now for approx £48, the 8X external slim CD/DVD writer boasts a small profile and lightweight design. With USB power, two essential software packages and a 2 year warranty, it is a versatile solution for any user who wants to share, back-up and view media on their TV, projector or other media player – at home, in the office and whilst travelling.

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Millenniata today announced its award winning M-DISC optical discs are now available in all Fry's Electronics retail stores and provide the only permanent storage option for consumers and businesses. All LG branded DVD or Blu-Ray optical drives bearing the M-DISC logo can write to M-DISC.

Fry's will sell M-DISC 5-packs and 10-packs at the following prices:

  • M-DISC 5-Pack: $19.99
  • M-DISC 10-Pack: $29.99

M-DISC provides permanent storage. Standard and archival-rated DVD and Blu-Ray discs, hard drives, and tape provide daily and short-term storage and backup, but will degrade over time – they do not provide long-term permanent storage.

“Many people have the misconception that their important digital files – memories and personal items – are permanent on standard DVD or Blu-Ray discs,” said Paul Brockbank, Millenniata CEO. “Only the M-DISC will allow today's digital files to be around many generations from now.”

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millenniata logo.pngMillenniata today announced it has entered a manufacturing and license agreement with RITEK Corporation, the leading manufacturer of optical storage media in the world, to manufacture M-DISC optical discs.

“We are pleased to have RITEK join our M-DISC consortium of global partners who will help create a new data storage category centered on providing permanent storage to the masses,” said Paul Brockbank, Millenniata CEO. “RITEK’s manufacturing strength and expertise will help us meet the growing demand for the M-DISC.”

RITEK will begin manufacturing M-DISCs utilizing the technology and specifications of Millenniata. The RITEK manufactured M-DISCs will be available through Millenniata’s global sales and distribution channels, bringing permanent storage to a growing global user base.

“In a growing digital world, that until now has yet to find a true permanent storage solution, we believe M-DISC will define now and for the future how data will be used and preserved for generations,” said Gordon Yeh, CEO of RITEK Group. “It is an honor to be a manufacturing partner for M-DISC with Millenniata.”

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As the world leader in storage media, RITEK Corporation will showcase its complete series of Blu-ray discs at Computex, Taipei, from June 5th through June 9th. RITEK offers BDXL Blu-ray discs with multi-layers, high density, and 100GB capacity, to accommodate the growing needs for 3D Digital TV and Blu-ray hardware and software. Also, RITEK will present a series of USB 3.0 storage products and high-speed memory cards.

The increasing penetration of 3D video media has been accelerating the world's demand for storage discs of mega capacities. According to data from Photonics Industry & Technology Development Association (PIDA), the global demand for Blu-ray discs totaled 210 million units in 2011 and is expected to reach 400 million in 2012. The era of Blu-ray has arrived, with the strong demand for high-quality video and audio. RITEK introduced PTM technology from the electronics and optoelectronics division of Industrial Technology Research Institute and successfully cast the fine-recording process for Blu-ray discs. This will speed up RITEK's ramp-up and cost control in the high-end Blu-ray products. In fact, RITEK is the only optical disc manufacturer in Taiwan receiving government support.

In addition to premier Blu-ray products, RITEK will also present 50GB BD-R DL (dual layers) and 25GB BD-R (single layer) at Computex. RITEK's Blu-ray discs are highly compatible, reliable and durable. The specially-designed hard coating ensures the Blu-ray discs are resistant of scratches, finger-prints or dirt. RITEK also offers printable Blu-ray discs, a beautiful and efficient storage media that allows consumers to print out the texts and graphs they enjoy.

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Buffalo Japan sent out a press release this morning, announcing its new portable, BDXL compatible Blu-ray Disc writer, the BRXL-PC6VU2. Available in four glossy colors, this USB-powered drive is capable of 6x BD-R, 6x BD-R DL, 4x BD-R LTH, 2x BD-RE and 2x BD-RE DL writing speeds and a maximum BD-ROM read speed of 6x. The BRXL-PC6VU2 also writes to triple- (100GB) and quad-layer (128GB) BD-R media at 4x and triple-layer (100GB) BD-RE media at 2x.


The BRXL-PC6VU2 comes with a software bundle from CyberLink that supports BDXL recording as well as Blu-ray 3D playback. While the red color won't be available until June, the black, silver and white versions of the drive are scheduled to ship at the end of May for a suggested retail price of 11,500 Yen ($143US).

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DIGISTOR today announced the availability of their 100GB BD-R XL 4X Blu-ray recordable media for high definition recording and data and video archiving.


The latest edition to their Archive for Life™ family of products, DIGISTOR’s 100GB BD-R XL recordable discs allow you to store over 40,000 photos, 20,000 songs or author over 8 hours of HD video on a single disc. DIGISTOR’s 100GB media feature a white printable surface for use with most direct to disc inkjet printers, and is compatible with all BD-XL capable drives as well as DIGISTOR’s own REWIND™ archiving Software.

“We’re living in a time in which permanent data storage is a necessity. Personal photos, family videos or work documents can crash on a HDD, or disappear in the cloud.” Said Murray Ellis, Director of Engineering for DIGISTOR. “Our 100GB BD-R XL disc is designed with specialized hard coat technology, protecting the disc, and allowing for a true long term solution for personal file archiving.”

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An executive of Korean-based Hitachi-LG Data Storage Inc. (HLDS) has agreed to plead guilty and to serve time in a U.S. prison for his participation in a series of conspiracies to rig bids for the sale of optical disk drives, the Department of Justice announced today.

According to the four-count felony charge filed today in the U.S. District Court for the Northern District of California in San Francisco, Senior Sales Manager Woo Jin Yang, also known as Eugene Yang, conspired with others to suppress and eliminate competition by rigging bids for optical disk drives sold to Hewlett-Packard Co. (HP). Yang participated in the conspiracies at various times between approximately August 2006 and June 2009. Under the plea agreement, which is subject to court approval, Yang has agreed to serve six months in prison, to pay a $25,000 criminal fine and to cooperate with the department’s ongoing investigation. HLDS is a joint venture between Hitachi Ltd, a Japanese corporation, and LG Electronics Inc., a Republic of Korea corporation.

“Today’s charges demonstrate the Antitrust Division’s commitment to prosecute and deter conduct that harms American businesses and consumers,” said Acting Assistant Attorney General Joseph Wayland in charge of the Department of Justice’s Antitrust Division. “The division will continue to pursue those who participated in these bid-rigging and price-fixing conspiracies so they are held accountable for their actions.”

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Pioneer Electronics (USA) Inc. today unveiled the BDR-2207, Pioneer’s most powerful and full-featured drive. The internal SATA drive can read and write to all BDXL disc formats, including BD-R and BD-RE triple-layer 100GB media, BD-R quad-layer 128GB media, as well as conventional recordable Blu-ray Disc (single-layer 25GB media and dual-layer 50GB media). In addition, the drive features PowerRead and Pioneer’s PureRead2, Auto Quiet mode, QuickStart, and Peak Power Reducer technologies.


The BDR-2207 is packaged with CyberLink software that gives users the ability to play standard Blu-ray and Blu-ray 3D titles on correctly configured computers, as well as author and record high-definition Blu-ray Disc content and standard-definition DVD content.

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