Thanks to Reuters, we've learned that Sony is the first major studio to announce pricing for its upcoming Blu-ray disc titles.
Sony Pictures on Tuesday became the first major studio to put a price tag on Blu-ray discs when they become available in U.S. stores this year.

At the same time, the studio unveiled what many observers believe will be a key component of the next-generation, high-definition optical disc's marketing strategy: bundling various formats together to give consumers more flexibility and mobility.

Catalog Blu-ray disc titles will wholesale for $17.95, about the same as DVDs when that format hit the market in 1997. New-release Blu-ray discs will wholesale for $23.45, a premium of 15%-20% over what suppliers were charging for new theatrical DVDs.
Keep in mind, these are wholesale prices. Retail pricees are expected to be $5-15 higher, making new releases as much as $39. Needless to say, I'll be holding onto my DVD player, at least until prices come down. If you'd like to read more, the entire article can be found here.