Just a year-and-a-half since they launched, high-definition players are breaching the $200 barrier. If reports on the Web are correct, HD DVD is poised to break the $200 mark before the holidays. Toshiba has told me there's no official pricing moves with regard to their MSRP; however, reports on the Web indicate Wal-Mart may be prepping to sell a $198 HD DVD player.
Here's more info from the High Def Forum:
I can confirm this. Went back to work today and a new Toshiba UPC popped up in my system:
Toshiba HDA2-W $198.00
Wal Mart item number: 564786/570634
I'm guessing this is a special version of the HD-A2 that is severely stripped down.