The Blu-ray Disc Association today declared its victory as the premiere high definition DVD format of choice. Debuted to the U.S. market in June 2006, over 25 companies have released Blu-ray Disc products to date, including players, recorders, high-definition computer drives, recordable media, PC applications, and announced almost 170 movie and music titles.
Driving demand for high definition content, more than one million Sony PlayStation 3 (PS3) units, each featuring a Blu-ray Disc drive, were shipped to the United States in 2006, from launch through the end of the year, as reported by Sony Computer Entertainment America (SCEA). Demand for PS3 has been extremely high, and according to a recent SCEA survey of over 10,000 PS3 owners, 80 percent indicated they will buy Blu-ray movies and 75 percent said they use the PS3 as a primary device for viewing movies.
"The success of Blu-ray Disc is unprecedented," said Andy Parsons, chair of the U.S. Promotions Committee for the Blu-ray Disc Association. "With unmatched cross-industry support, including seven of the eight major Hollywood studios and two biggest players in the music industry, consumers have voted with their wallets for the format that offers the widest array of hardware and content on the market. The road ahead in 2007 looks even brighter as we introduce Blu-ray Disc to Europe and as even more consumers migrate to HDTVs."
Blu-ray Disc provides consumers and content providers with a single common format that has the capacity, image and audio quality, interactivity and connectivity needed to expand beyond the simple movie playback and into a range of interoperable consumer products and applications that have brought a new dimension to home entertainment.