Australia could have a $99 Blu ray player by Xmas claims Samsung following the licensing of Blu ray and Dolby technology to Chinese manufacturers. The claim comes after it was revealed that sales of Blu ray have doubled in the US market during the first quarter of 2009.
Mark Leathan the Marketing Director at Samsung said "The market for Blu ray is starting to pick up and you can bet with the entry of the Chinese manufacturers into the Blu ray market that we will have a $99 Blu ray player to compete against".
In an effort to spur Blu-ray growth and drop prices of the format, Sony, Panasonic and Philips have created a licensing entity for Blu-ray products which saw several Chinese manufacturers take up licensing deals in the last quarter of 2008. The venture will lower licensing fees and have fewer unlicensed products, passing the savings along to consumers.