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Genica Corporation Acquires Assets of CenDyne, Inc.
12/12/2003 4:06:00 PM
OCEANSIDE, Calif., Dec 12, 2003 /PRNewswire/ -- GENICA CORPORATION, a leading distributor of computer components, peripherals and accessories, today announced the company's acquisition of the principal assets of optical storage innovator CenDyne, Inc. The acquisition includes finished goods inventory, consignment inventory, raw materials, partner relationships and intellectual property, including the CenDyne name, associated trademarks, copyrights, and domain names.
"We view this acquisition as a logical expansion of Genica's role in the personal computer peripherals market. We have the greatest respect for the CenDyne brand and look forward to continuing CenDyne's history of providing the highest-quality products at value prices," commented Scott Kusel, President of Genica Corporation.
"Genica Corporation's expertise in product sourcing and distribution, combined with CenDyne's well-known brand and reputation for quality creates a great synergy. We intend to work aggressively with our retailing partners to expand and ensure widespread availability of CenDyne products and services," added Doug Allen, Genica's Director of Marketing.
Genica Corporation will continue to provide technical support and warranty-related services to existing CenDyne customers and partners through the CenDyne website, www.cendyne.com .
About Genica Corporation
Based in Oceanside, California, Genica Corporation is a world-wide distributor of personal computer components, peripherals, and accessories. In addition to optical storage devices such as CD-RW and DVD recorders, Genica also distributes a variety of PC components including cases and power supplies, system mainboards, modems, and network interface cards. Genica products are available through a world-wide network of discount merchandisers, dealers, VARs, and various online retail outlets.
Located in Santa Ana, Calif., CenDyne, Inc. manufactures and distributes optical storage drives and other computer peripherals through numerous retail and Internet outlets including Circuit City, Costco, Fry's, Ingram Micro, Office Max, RadioShack.com and Staples. CenDyne's technological innovations have earned the company numerous industry awards and citations, including PC World's Top 10 DVD Drives in October 2003, CRN's Ultimate PC Award in 2002 and PC World's World Class Award in 2000. In 2001, Entrepreneur Magazine and Dun & Bradstreet named CenDyne, Inc. one of "America's Hot 100 Fastest-Growing New Businesses."