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HDDVD and BluRay sales figures

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HDDVD and BluRay sales figures

Postby dolphinius_rex on Thu Feb 01, 2007 1:08 pm

I thought people here might be interested in some HDDVD and BluRay sales figures and general info on how the war is going:

Nielsen/VideoScan sales ratios and Top 5:
http://www.avsforum.com/avs-vb/showthread.php?t=798080

DVD Empire Sales Statistics:
http://www.dvdempire.com/Content/Featur ... f_wars.asp

eProductWars statistics based on Amazon sales figures:
http://www.eproductwars.com/dvd/

HDGameDB statistics based on Amazon sales figures:
http://www.hdgamedb.com/amazon/history. ... 10&SPAN=14
http://www.hdgamedb.com/amazon/versus.aspx

For those too busy to look at the links, starting around Dec 2006 BluRay pulled ahead in sales figures, and is continueing to build up momentum, whereas HDDVD has kept their sales figures fairly consistant from inception to present day.
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Postby Ian on Thu Feb 01, 2007 10:45 pm

A few more good links..

Home Media Magazine (place where people are getting sales figures from)
http://www.nxtbook.com/nxtbooks/questex ... /index.php

http://www.highdefdigest.com/news/show/456
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Postby dolphinius_rex on Fri Feb 02, 2007 4:23 am

Well, BluRay has all their pieces lined up now... all they need is for Universal to make the switch to neutrality and it's checkmate.

I wonder if HDDVD can still fix things enough to force a third round of the format war, or if Toshiba and MS will just admit defeat and give up?

Does anyone else already feel sorry for early HDDVD adopters?
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Postby vinnie97 on Sat Feb 03, 2007 11:51 am

I'm personally bitter about the prospect of Sony having their cake and eating it too.

And this change in direction doesn't mean the end of the battle, ffs. :P
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Postby Ian on Sat Feb 03, 2007 2:46 pm

As I've said in the past, this isn't just a Sony thing. There are a number of other companies that have invested time and money in the format.
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Postby vinnie97 on Mon Feb 05, 2007 2:05 am

Yes but Sony has clearly put all their eggs in this basket with probably the most spent on R&D plus manufacturing of format components.
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Postby dolphinius_rex on Mon Feb 05, 2007 4:31 am

vinnie97 wrote:Yes but Sony has clearly put all their eggs in this basket with probably the most spent on R&D plus manufacturing of format components.


I'm not sure if Sony is the only one riding on BluRay so seriously, I think TDK is toast if BluRay fails also. TDK no longer manufactures their own stuff and only has thier Japanese plant now, so if BluRay fails, they're going to be completely reliant on money made from rebranding OEM discs... and frankly there isn't enough money in that to save them in that case.

Panasonic and Philips also are pretty heavily into BluRay, but they have enough other stuff that they would survive if BluRay failed.
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Postby dolphinius_rex on Mon Feb 05, 2007 3:19 pm

Here is another report on BluRay / HDDVD sales figures:
http://www.dailytech.com/article.aspx?newsid=5965

Blu-ray Sales Surpass HD DVD Nearly Threefold

According to figures released by Nielsen VideoScan to Home Media Magazine, Blu-ray movies are quickly gaining ground on HD DVD. The sales numbers show that Blu-ray Discs have been outselling HD DVDs by a strong margin thus far in 2007.

During the first week of 2007, sales of Blu-ray more than doubled that of HD DVDs, with the latter making up only 46.14 percent of sales compared to the former. Blu-ray pulled even further ahead the next week, leaving HD DVD behind at only 38.36 percent of Blu-ray’s numbers. To clarify, that means that, from January 1 to January 14, for every 100 Blu-ray Discs that were sold, only 38.36 HD DVDs were sold – meaning that Blu-ray has been outselling HD DVD by nearly a three to one margin.

The recent explosion of Blu-ray Disc sales can be attributed to a couple of reasons. The most obvious would be the launch of the PlayStation 3, which rapidly injected the Blu-ray Disc movie market with at least 687,300 players. In contrast, HD DVD backers announced at CES 2007 that some 175,000 HD DVD players were sold in the U.S. since the format’s introduction. The sales numbers of PlayStation 3 alone put Blu-ray players way ahead of HD DVD machines, which is likely a part of Sony’s strategy for its format.

Of course, the majority of those who purchased a PlayStation 3 since launch is probably did so for its games playing capabilities; but given the absolutely desolate pickings of games available for the machine at the current moment, gamers could be feeding their shiny black consoles Blu-ray movies until there’s something more fun to play.

It’s important to note that the figures presented by Nielsen VideoScan are based on point-of-sale data, leaving out movies sold as part of bundle deals. That means that the numbers of Blu-ray and HD DVD movies sold do not count the copies of Talladega Nights and King Kong bundled with PlayStation 3 and the Xbox 360 HD DVD player, respectively.

Another reason for Blu-ray’s recent charge could be HD DVD’s recent drought of new releases, with only two new HD DVD titles over the two weeks. Batman Begins remains the top selling title for HD DVD, while Blu-ray saw newer titles cycle through its sales ranks, with Crank taking top spot for the second week of January.

Although HD DVD still holds the majority of total HD movies sold, Blu-ray movies have recently made up tremendous ground. In the week ended January 7, Blu-ray only had 85.05 percent of HD DVD’s total market share since the formats’ inception. Just one week later, Blu-ray managed to claw up more than 7 percent to reach 92.4 percent of HD DVD’s share.

While Blu-ray’s recent insurgence can be attributed to the release of the PlayStation 3, the current lead of HD DVD media sales can be explained by its earlier arrival on the market. Toshiba shipped one of the first HD DVD players in April 2006, with Samsung following up two months later with the first Blu-ray machine in June 2006.

Despite the recent surge for Blu-ray, the Global Optical Storage Industry Report, published December 2006, says that HD DVD will still be the mainstream in the market during 2007 to 2009, after which Blu-ray is expected to take over the lead. Most optical drive manufacturers (the report names four giants in the optical drive business: Hitachi-LG, Toshiba-Samsung, Sony NEC and LiteOn) acknowledge Blu-ray as the future and view HD DVD as a transitional product. Because of the high costs and difficulties in manufacturing Blu-ray parts, as demonstrated in the challenges in making the PlayStation 3, the report says that Blu-ray will have to wait until 2009 before seeing strong market growth.

Many of the challenges associated with Blu-ray are that the format’s manufacturing process requires new machinery and equipment, while HD DVD is generally compatible with much of the processes used to make DVDs. As an example, Steven Hirsch of Vivid Entertainment told DailyTech in a past interview that there are very few Blu-ray manufacturing facilities available as compared to HD DVD replication, providing greater challenges in bringing Blu-ray movies to market.

Until very recently, even Hollywood lacked a dedicated testing center for the authoring, encoding and replication of Blu-ray movies. Matsushita Electric Industrial announced on February 2 that its U.S. subsidiary, Panasonic Corporation of North America, will establish a Blu-ray Testing Center within the existing facilities of Panasonic Hollywood Laboratory.

Matsushita says that its testing center is the first of its kind for Blu-ray Disc media for content verification before disc replication. The motion picture industry apparently expressed the need for a testing center to provide such services, especially in the Hollywood area. The new Panasonic testing center hopes to accelerate the release of BD-Video titles to market.

Blu-ray currently holds the advantage in storage space, but it cannot lean on that fact alone, as Toshiba has achieved a 51GB, triple layer HD DVD. Until Blu-ray Disc manufacturing reaches the ease and cost-levels comparable to its competitor, HD DVD still holds the edge in terms of cost of equipment to both consumer and manufacturer. At any rate, the HD optical format war sees no end in sight, with some companies resigning to a stalemate with the release of dual format players and dual format movies.
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Postby Ian on Mon Feb 05, 2007 4:02 pm

Threefold? Someone needs to do their math.
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Postby dolphinius_rex on Mon Feb 05, 2007 4:09 pm

Ian wrote:Threefold? Someone needs to do their math.


Well, 2.6:1 according to their quoted 100 to 38.36 BluRay vs. HDDVD sales. Still, that's not quite worth rounding up in this case, I agree!
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Postby Wesociety on Mon Feb 05, 2007 6:40 pm

Yeah... that DailyTech title is a bit exaggerated.
Very good link collection in this thread.
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Postby TheWizard on Tue Feb 06, 2007 1:09 am

If the pornography industry really was the deciding factor between VHS and Betamax, then I think it can be the deciding factor between HD-DVD and BluRay. At the adult film convention (can't remember the exact name) held simultaneously with CES in Las Vegas, the amount of pornographic movies on HD-DVD and BluRay were about even. If the porn industry sticks with one format, then it could be lights out for the other.

Personally, I don't care which format wins, since I have not invested any money in either. For all the clueless folks out there though, the name HD-DVD makes more sense than BluRay. It's like Snakes on a Plane, you know what you are going to get with that movie: snakes.....on a plane. With HD-DVD, you know what you are going to get: High Definition.....on a DVD. It's very straightforward.
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Postby Ian on Tue Feb 06, 2007 1:23 am

I think the porn industry's role has been over emphasized. Back in the day, VHS/beta was the only way to get your porn fix. With the internet, you don't even need to leave your house. This has hurt the porn industry's sales and rentals hard over the past year or two.
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Postby dolphinius_rex on Tue Feb 06, 2007 3:02 am

Ian wrote:I think the porn industry's role has been over emphasized. Back in the day, VHS/beta was the only way to get your porn fix. With the internet, you don't even need to leave your house. This has hurt the porn industry's sales and rentals hard over the past year or two.


I would say a lot more then the last year or two.... the internet became a popular source for free porn about 10 years ago, and became a common thing 5-6 years ago. More recently legitimate download services have crept up though, in the last 1-2 years.

But the fact remains that HDDVD and BluRay will be small potatoes for porn. Hi-Def is more for collectors then closet perverts I think.
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Postby Wesociety on Wed Feb 07, 2007 4:55 pm

TheWizard wrote:At the adult film convention (can't remember the exact name) held simultaneously with CES in Las Vegas, the amount of pornographic movies on HD-DVD and BluRay were about even.

About even? I thought that most adult content studios were opting for HD DVD.
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Postby Ian on Wed Feb 07, 2007 5:54 pm

I was under the impression that most were opting for HD DVD as well. Then again, I'm relying on reports from people who probably weren't at CES either.

Aside from the fact that porn studios can't find places to duplicate their titles, I'm not buying their reasons to go HD DVD. I'm sure Wes will say more about this later, but the difference in manufacturing costs between HD DVD and Blu-ray is surprisingly small. Then again, if you're making hundreds of thousands of copies, the differences does add up.
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