http://www.cdrlabs.com/News/imation-bri ... arket.html
Imation Corp. (NYSE: IMN), exclusive licensee of the "TDK Life on Record" recording media brand, today announced the first 6x Blu-ray recordable (BD-R) and Blu-ray recordable double layer (BD-R DL) media for the U.S. retail market. Imation is also launching a full line of TDK Life on Record Blu-ray disc cleaning and storage accessories to protect and maintain high-definition content on this new media format.
"As more consumers create new digital memories in high definition, those memories will be relived on Blu-ray media," said Jean-Paul Eekhout, global brand director of the TDK Life of Record brand, Imation Corp. "The TDK Life on Record brand continues to be a sought-after Blu-ray pioneer both as the first- to-market with 6x Blu-ray recordable media, and for unique technology and accessories that make TDK Blu-ray media more durable and compatible with Blu-ray players."
Blu-ray media has the high capacity needed to handle content like high-definition movies and television -- 25GB on a single layer and 50GB on double layer discs, about 5-to-10 times the capacity of standard DVD media. TDK Life on Record Blu-ray 6x discs have the fastest recording speeds currently available in the U.S. market with data transfer rates of up to 216 Mbps -- equivalent to approximately 20x recordable DVD media. Using TDK Life on Record 6x Blu-ray discs, consumers can record 25GB of data in as little as 17 minutes -- approximately six minutes faster than a 4x BD-R.