Demand is increasing for 18x DVD burners with sales volume in 2007 expected to catch up with that of 16x models, currently the mainstream writing speed, according to sources in Taiwan's optical disc drive (ODD) industry.
Toshiba-Samsung Storage Technology (TSST) this month will launch its 18x Super Multi DVD burners, which have a writing speed of 12x for the DVD-RAM format, higher than the 4-6x of other Super Multi models, the sources indicated. Japan-based Plextor launched a 18x DVD Dual burner in February of this year. Lite-On IT, Taiwan's largest ODD maker, is poised to begin volume production of 18x DVD burners next quarter.
Due to relatively low production costs, 16x currently dominates the global DVD burner market, whereas 18x models cater to the high-end segment, according to the sources.
Ok, does anyone else get the feeling this is complete BS? Most people don't care about 18x over 16x (and I don't just mean us enthusiasts either). It sounds to me like some of the drive makers are aware they can make more money with this tiny gimmick, which actually puts more pressure on the media manufacturers then it does on drive manufacturing, then if they were just selling 16x burners. But I don't think demand is so much increasing, as they are hoping it *WILL* increase is they tell people that it is.