Bought mine Sunday at Best Buy in CT, 99.00 as well. Here is the odd thing with the version I got. It came in a 2-cd jewel case. There is an install disk and a tutorial disk, which is exactly as it sounds, nothing special. Not so wierd yet. But here is where it gets that way...
The jewel case has a sticker on the install cd side that basically says do not lose, serial number for Nero 7 Ultra, then the number. I used it to install with. The tutorial side has another sticker, says the same thing (Nero 7 Ultra serial number and all), but it is a different number.
I think the version I bought accidently came with two fully licensed serial numbers! Has anyone else seen this?