I remember back when the word "Geek" was supposed to be an insult
I always preferred "geek". It was a lot better than, say, "nerd".
At any rate, I'm my own one-man Geek Squad. I have a reasonable amount of freelance stuff over the years from people that knew me when I worked for a (now dead and gone) mom-n-pop computer store, and through my other computer jobs. A co-worker back in the day used to joke that I could tell who made a motherboard by smelling it (I absorbed WAY too many model-numbering schemes). I can tell I'm getting older as a geek --I was insanely excited to find out Zork I-III had been released into the public domain last week (I found out last week, not released last week) and downloaded all three for use on the main rig. I have half a dozen or more processors on my desk, three Mendocino-core Celerons, a Coppermine Celeron, an AMD K62-450(mobile) and a few Slot I P2/3 models, and that's not including the drawers and drawers of spare parts. I insist on IBM/Lexmark Model M (and derivatives) buckling-spring keyboards for my personal use, and think the one I'm typing on will probably outlive me. I'm hoping to get our first house (closed on it two weeks ago) wired for Ethernet with a patch panel in the basement for the routing/switching equipment so I don't need wireless except for when the wife or myself brings a laptop home.
I think the Geek Squad is useful for some people --but I cost less simply because I enjoy it and don't work for Best Buy (and most of the people I support at least know how to work their software 50% of the time or better, so when they call, they know how to phrase a question). I don't find the Squad evil in the way that I often do the rest of Best Buy, but they don't come cheap.