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Sci-Fi Channel Changing Name To Syfy

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Sci-Fi Channel Changing Name To Syfy

Postby Ian on Mon Mar 16, 2009 9:13 pm

Great... This probably means they'll be showing more non-Sci-Fi garbage like wrestling.

http://news.yahoo.com/s/nm/20090316/en_nm/us_scifi_1

NBC Universal-owned cable network will become SyFy starting in June.

The phonics-friendly moniker is part of a network-wide rebranding campaign that has been in the works for more than a year. It's an evolution that also includes a new logo and tagline -- "Imagine Greater" -- and will be announced Monday at the network's "upfront" presentation to advertisers for the new programing season.

The changes attempt to address longtime marketing goals at the network, as well as practical challenges that have stemmed from using a generic term as a brand name.

"We love being sci-fi, and we're still embracing that," said network president Dave Howe on Friday. "But we're more than just space and aliens and the future -- the three things most people think of when they think of 'sci fi.'"

Though at first blush more fantastical-looking than the current name, "SyFy" aims to telegraph that the channel is a unique destination without being so different from the current title as to lose the network's core familiarity.

"What this does is hopefully give us the best of both worlds," Howe said. "You keep the heritage, but also open up to a broader range of content."
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Re: Sci-Fi Channel Changing Name To Syfy

Postby redk9258 on Mon Mar 16, 2009 11:49 pm

That's stupid. Maybe it's because we are to lazy to spell Sci-Fi. Hell we can't spell out "The Science Fiction Channel" anyway. Now we can get rid of 1 more letter and a hyphen!

I was watching the news the other day and during the weather, instead of the weather girl saying "precipitation", she said "precip". I think all of the instant messaging and texting on cell phones is making everyone lazy!
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Re: Sci-Fi Channel Changing Name To Syfy

Postby Wesociety on Fri Mar 20, 2009 5:20 pm

Sounds like the channel is going to go down the tubes.
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Re: Sci-Fi Channel Changing Name To Syfy

Postby Ian on Fri Mar 20, 2009 8:14 pm

It's been going down the tubes for awhile. They've ended a lot of great series (Stargate), while showing more and more non-Sci-Fi stuff. They obviously want to broaden their audience, but at the same time, they're losing their original fans.
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Re: Sci-Fi Channel Changing Name To Syfy

Postby LoneWolf on Sat Mar 21, 2009 9:33 pm

Sounds idiotic to me.
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Re: Sci-Fi Channel Changing Name To Syfy

Postby Ian on Sat Mar 21, 2009 9:37 pm

I love the new avatar LoneWolf.
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Re: Sci-Fi Channel Changing Name To Syfy

Postby LoneWolf on Wed Mar 25, 2009 10:41 pm

Just for you. Thought you'd like it. :D
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