http://www.sony.ch/view/ShowArticle.act ... 3501622668
Have you purchased an HD DVD player in Switzerland before the end of February 2008? Sony offers then the exchange for a Blu-ray from Sony. Sony is also responsible for the recovery and recycling professionals HD DVD players sent.
Here's how: You buy a new player BDP-S500-S300 BOP or before the end of March 2008, and you return at the same time your HD DVD player for us, we dedicated retraining. You make an exchange premium of CHF 200 .- and we offer you in six films today engraved on a Blu-ray disc: the trilogies "Spiderman" and "Pirates of the Caribbean".
You can receive your premium exchange very simply: Download the proper premium for the exchange (PDF form) and fill it completely.
http://www.sony.ch/res/attachment/file/ ... 630844.pdf
Hell will probably freeze over before Sony offers a similar deal in the US or Canada.