http://news.sel.sony.com/en/press_room/ ... 36025.html
Sony’s next-generation Blu-ray Disc player, model BDP-S350, is now available across the country at Sony Style retail outlets, sonystyle.com and other authorized Sony retailers.
The BDP-S350 supports BonusView (picture-in-picture), which is featured on select new Blu-ray Disc home video releases, and is also BD-Live ready, with an Ethernet port for easy firmware updates and access to Internet-based interactive content features. A firmware update enabling BD-Live is planned later this year.
It also features quick start up mode improving the player’s boot up time to approximately a few seconds and offers an external port for local storage for BD-Live, allowing users to add an optional flash storage device (sold separately).
“We leveraged our expertise in film production and digital technology to build a machine that movie fans would truly love,” said Chris Fawcett, vice president of marketing for Sony Electronics’ Home Products Division. “An advanced Blu-ray Disc player like the BDP-S350 is a must for every HDTV owner because it delivers the ultimate video and sound quality, while unlocking features you can’t find on DVD, downloads or video on demand.”
Since many consumers own extensive DVD movie libraries, the BDP-S350 incorporates Sony’s new Precision Cinema HD Upscale technology that converts standard-definition signals (480i) to 1080p and outputs a full HD equivalent resolution signal to 1080p TVs via HDMI. Additionally, the model also adds Sony’s new Precision Drive HD, which helps to detect and correct wobbling discs from three directions, stabilizing playback of bent or scratched Blu-ray Discs and DVDs.
Personally, I'd rather buy a PS3. It's the same price as the BDP-S350 and you don't have to wait for a firmware update to enable BD-Live.