by LoneWolf on Thu Aug 05, 2004 10:09 am
I don't buy based on rebates. Ever. They are often not processed by the company whose product you are buying, placing you at the mercy of some fulfillment company. The longer the extra money you spent (before rebate, seeing as online prices are usually cheaper before rebate) lines some bank account , the more interest generated. Companies profit just off this money they temporarily borrow from you. If they want my money, they can offer it cheaper, or they can offer me the best product at a reasonable (note: reasonable, not rock-bottom) price and back it up with a reasonable level of service.
I break a buying experience into three main categories: Brand, Service, Price. Brand is always important, Service is important most of the time (see below) and Price is always a factor, but it varies in importance. And all three of these come down to one factor: research
Any customer willing to do research will not need Service quite as much as a customer who flies blind and relies on store help for all information. Blind customers are likely to suffer no matter what, they could be saddled with a poor product at a poor price. Even a situation where service seems great could end up badly if you have a nice salesperson with poor information or knowledge. It's easy enough to do an internet search on lots of products and companies to find out what their track record is.
Customers who do research can benefit on Price, not only finding who has the best price, but finding out which brands are best, so they don't need as much service (less service, i.e. Internet retailer, = lower price). Even so, service is still a factor: I'll pay five bucks more for an item from a company who has given me better service, or who has a reputation for keeping customers happy, as opposed to a cheaper company I know nothing about, or who has a reputation for poor service.
I sympathize with Best Buy on the customers who buy something, rebate it, and then return the product. I think you shouldn't be allowed to return an item for cash if the UPC is cut out of the box, and that at that point, it becomes an exchange-only product. I worked in retail long enough to see a lot of scams.
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