Home News Reviews Forums Shop


Target Doubles Shelf Space For Blu-ray

Blu-ray Disc Writers, BD Combo and BD-ROM Drives

Target Doubles Shelf Space For Blu-ray

Postby Ian on Sat Sep 15, 2007 8:08 pm

I wonder if this is related to the Blu-ray promotion that they're going to run in October. Then again, it could be due to the fact that Blu-ray titles are outselling HD DVD by more than 2 to 1.

http://www.videobusiness.com/article/CA6478217.html

Target is shifting the balance of its high-definition software merchandising toward Blu-ray Disc, now devoting twice the amount of display space to that format than it does to HD DVD in some or all of its stores.

When the chain first launched a high-def section within its new release DVD wall last year, display space for Blu-ray and HD DVD discs was equal. At a number of Los Angeles stores, there were 12 designated title slots, aligned along two vertical rows, for each format.

But in the last several weeks, various industry sources have noted Target doubling the room for Blu-ray titles, while keeping shelving for HD DVD titles the same. At three Los Angeles and two Orange County, Calif., locations, Target had space for 24 Blu-ray titles along four vertical rows and 12 HD DVD titles along two vertical rows. At one Philadelphia-area Target, there appeared to be four times the room committed to Blu-ray than there was to HD DVD software.
"Blu-ray is just a bag of hurt." - Steve Jobs
User avatar
Ian
Grand Poobah
 
Posts: 14882
Joined: Sun Apr 08, 2001 2:34 pm
Location: Madison, WI

Postby vinnie97 on Sat Sep 15, 2007 8:21 pm

I think it has most to do with the handsome sum that Sony furnished with Target as reported back in July...that's fine, I don't shop Target anyway. :)
vinnie97
CD-RW Player
 
Posts: 388
Joined: Tue Sep 25, 2001 8:00 pm
Location: Dallas, TX

Postby dolphinius_rex on Sun Sep 16, 2007 9:23 am

vinnie97 wrote:I think it has most to do with the handsome sum that Sony furnished with Target as reported back in July...that's fine, I don't shop Target anyway. :)


You mean the endcaps that Sony paid for in Target, after Target solicited them for?
Punch Cards -> Paper Tape -> Tape Drive -> 8" Floppy Diskette -> 5 1/4" Floppy Diskette -> 3 1/2" "Flippy" Diskette -> CD-R -> DVD±R -> BD-R

The Progression of Computer Media
User avatar
dolphinius_rex
CD-RW Player
 
Posts: 6923
Joined: Fri Jan 31, 2003 6:14 pm
Location: Vancouver B.C. Canada

Postby Grain on Mon Sep 17, 2007 11:03 am

If Target's selection of HiDef discs is anything like my local Wal-Mart's superstore, doubling it isn't even a good start.
Hi-Def Format Neutral
Samsung BD-1400, PS3 40GB
Toshiba HD-A2, HD-XA2 & XBox 360 HD DVD
Grain
CD-RW Player
 
Posts: 479
Joined: Sat Oct 29, 2005 12:12 am
Location: Canada


Return to Blu-ray Disc Drives

Who is online

Users browsing this forum: No registered users and 0 guests

cron
All Content is Copyright (c) 2001-2017 CDRLabs Inc.